5 Major Promotion Tools
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public relations (PR)
building good relations with firms various publics through favorable publicity
5 major promotion tools
advertising, public relations, sales promotion, personal selling, direct and digital marketing
direct and digital marketing
engaging directly with targeted individual consumers for immediate response and long-term customer relationships
advertising
paid nonpersonal promotion of ideas, goods, or services by sponsor
personal selling
personal customer interactions by sales force to make sales and build long term CR
sales promotion
short-term incentives to encourage purchase of product
