6334 final exam
In 2017, almost ________ of the U.S. population regularly used the Internet.
85%
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE
The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called:
VoIP.
Which of the following was the first step in the development of B2B e-commerce?
automated order entry systems
What is another name for pro forma earnings?
earnings before income taxes, depreciation, and amortization (EBITDA)
Which of the following is the first step in the social marketing process?
fan acquisition
All of the following statements about mobile apps are true except:
iOS apps are cross-platform, open-source applications.
Which of the following is not a leading factor in changing the television industry?
inability to attract customers to traditional products
Which of the following refers to the complexity and content of a message?
richness
Which of the following is not an example of malicious code?
sniffer
All of the following are characteristics of HTML5 except:
support for digital rights management.
All of the following are online communications that are used to support the evaluation of alternatives stages of the consumer decision process except:
targeted banner ads
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
technological
When did the first online communities form?
the 1980s
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
the Golden Rule
Which of the following is the best definition of transaction cost?
the cost of participating in the market
The existence of many competitors in any one market segment may indicate:
the market is saturated
eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?
the total number of impressions in thousands
E-commerce can be defined as
the use of the Internet, the Web, and mobile apps to transact business
By 2019, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?
$82 billion
The Data Encryption Standard uses a(n) ________-bit key.
56
Google uses which of the following to build a global database of wireless access points and their geographic locations?
Street View cars
All of the following are methods of improving the processing architecture of a website except:
adding web servers
Stickiness is an important attribute for which of the following revenue models?
advertising revenue model
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
What is the largest sector of the online travel services market in terms of revenue?
airline reservations
Which of the following statements about the wholesale and agency models for selling books is not true?
amazon supports the agency model
You could expect to find all of the following services in a web server software package except:
an RSS aggregator
Which of the following is not an example of a transaction broker?
an accountant
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?
channel conflict
Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
global reach
EDI document structures are defined by:
industry committees
Which of the following is not a unique feature of e-commerce technology?
information asymmetry
Which dimension(s) of security is spoofing a threat to?
integrity and authenticity
The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
interactivity
All of the following are aspects of content convergence except:
language
________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
lean
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
newsfeed
Operating margin is defined as:
operating income or loss divided by net sales revenues
________ of procurement officers use auctions to purchase goods.
over one third
Purchasing an online ad on a CPA basis means that the advertiser:
pays only for those users who perform a specific action, such as registering, purchasing, etc.
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice.
practice network
Which of the following is the fastest growing form of B2B e-commerce?
private industrial networks
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
repackaging
A firm's ________ describes how a firm will produce a superior return on invested capital.
revenue model
Which of the following is the leading location-based mobile ad format?
search ads
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
Which of the following is not an advantage that pure digital news sites have over print newspapers?
they offer higher quality journalism
Which element of the business model addresses what a firm provides that other firms do not and cannot?
value proposition
A(n) ________ market is one that provides expertise and products for a specific industry (i.e., automobiles).
vertical
A social consequence of the richness of Internet information is:
very persuasive messages might reduce the need for multiple independent sources of information
A(n) ________ allows users to easily add and edit content on a web page.
wiki
For a quick check of a firm's short-term financial health, examine its:
working capital
The concept behind document formatting had its roots in which of the following?
GML
________ typically attack governments, organizations, and sometimes individuals for political purposes.
Hacktivists
Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?
AWD
Which of the following is not a major provider of mobile display advertising?
Webtrends
Safe harbor provisions of the DMCA were at the heart of which of the following lawsuits?
a lawsuit filed by the Authors Guild and five major publishing companies against google
All of the following are key design principles of responsive web design except:
coding by convention
The majority of inter-firm trade involves:
contract purchasing of direct goods
Which of the following is not one of the main stages of the online purchasing process?
conversation
The primary way a website is able to personalize the content presented to a visitor is through the use of:
cookies
Which of the following involves bypassing the target site's home page and going directly to a content page?
deep linking
Which of the following is not an example of a PUP?
drive-by download
The amount of time visitors spend on a site is a measure of:
engagement
Angler is an example of which of the following?
exploit kit
The display of a third-party's website or page within your own website is called:
framing
Which of the following is a physical place you visit in order to transact?
marketplace
All of the following are website design features that annoy customers except:
multi-browser functionality
Building which of the following is the most expensive path to creating a mobile presence?
native app
Acquisition rate is a measure of the:
percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
