6334 final exam

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In 2017, almost ________ of the U.S. population regularly used the Internet.

85%

Which of the following statements about BLE is not true?

Only Apple iPhones can use BLE

The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called:

VoIP.

Which of the following was the first step in the development of B2B e-commerce?

automated order entry systems

What is another name for pro forma earnings?

earnings before income taxes, depreciation, and amortization (EBITDA)

Which of the following is the first step in the social marketing process?

fan acquisition

All of the following statements about mobile apps are true except:

iOS apps are cross-platform, open-source applications.

Which of the following is not a leading factor in changing the television industry?

inability to attract customers to traditional products

Which of the following refers to the complexity and content of a message?

richness

Which of the following is not an example of malicious code?

sniffer

All of the following are characteristics of HTML5 except:

support for digital rights management.

All of the following are online communications that are used to support the evaluation of alternatives stages of the consumer decision process except:

targeted banner ads

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

technological

When did the first online communities form?

the 1980s

Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?

the Golden Rule

Which of the following is the best definition of transaction cost?

the cost of participating in the market

The existence of many competitors in any one market segment may indicate:

the market is saturated

eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?

the total number of impressions in thousands

E-commerce can be defined as

the use of the Internet, the Web, and mobile apps to transact business

By 2019, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?

$82 billion

The Data Encryption Standard uses a(n) ________-bit key.

56

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Street View cars

All of the following are methods of improving the processing architecture of a website except:

adding web servers

Stickiness is an important attribute for which of the following revenue models?

advertising revenue model

Which of the following is a community of members who self-identify with a demographic or geographic category?

affinity community

What is the largest sector of the online travel services market in terms of revenue?

airline reservations

Which of the following statements about the wholesale and agency models for selling books is not true?

amazon supports the agency model

You could expect to find all of the following services in a web server software package except:

an RSS aggregator

Which of the following is not an example of a transaction broker?

an accountant

Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?

channel conflict

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

freemium strategy

Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?

global reach

EDI document structures are defined by:

industry committees

Which of the following is not a unique feature of e-commerce technology?

information asymmetry

Which dimension(s) of security is spoofing a threat to?

integrity and authenticity

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

interactivity

All of the following are aspects of content convergence except:

language

________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.

lean

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

newsfeed

Operating margin is defined as:

operating income or loss divided by net sales revenues

________ of procurement officers use auctions to purchase goods.

over one third

Purchasing an online ad on a CPA basis means that the advertiser:

pays only for those users who perform a specific action, such as registering, purchasing, etc.

A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice.

practice network

Which of the following is the fastest growing form of B2B e-commerce?

private industrial networks

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

repackaging

A firm's ________ describes how a firm will produce a superior return on invested capital.

revenue model

Which of the following is the leading location-based mobile ad format?

search ads

A perfect market is one in which:

there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.

Which of the following is not an advantage that pure digital news sites have over print newspapers?

they offer higher quality journalism

Which element of the business model addresses what a firm provides that other firms do not and cannot?

value proposition

A(n) ________ market is one that provides expertise and products for a specific industry (i.e., automobiles).

vertical

A social consequence of the richness of Internet information is:

very persuasive messages might reduce the need for multiple independent sources of information

A(n) ________ allows users to easily add and edit content on a web page.

wiki

For a quick check of a firm's short-term financial health, examine its:

working capital

The concept behind document formatting had its roots in which of the following?

GML

________ typically attack governments, organizations, and sometimes individuals for political purposes.

Hacktivists

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

AWD

Which of the following is not a major provider of mobile display advertising?

Webtrends

Safe harbor provisions of the DMCA were at the heart of which of the following lawsuits?

a lawsuit filed by the Authors Guild and five major publishing companies against google

All of the following are key design principles of responsive web design except:

coding by convention

The majority of inter-firm trade involves:

contract purchasing of direct goods

Which of the following is not one of the main stages of the online purchasing process?

conversation

The primary way a website is able to personalize the content presented to a visitor is through the use of:

cookies

Which of the following involves bypassing the target site's home page and going directly to a content page?

deep linking

Which of the following is not an example of a PUP?

drive-by download

The amount of time visitors spend on a site is a measure of:

engagement

Angler is an example of which of the following?

exploit kit

The display of a third-party's website or page within your own website is called:

framing

Which of the following is a physical place you visit in order to transact?

marketplace

All of the following are website design features that annoy customers except:

multi-browser functionality

Building which of the following is the most expensive path to creating a mobile presence?

native app

Acquisition rate is a measure of the:

percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.


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