ACE 199
Marketing Goals
1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering satisfaction
Customer Acquisition Costs formula
Marketing Costs/Customer Acquired
Digital Marketing
Marketing that incorporates the components of e-commerce, internet marketing, mobile marketing, and social media
Affiliate marketing
Vendors ask partners to place logos or banners on partner's site. If customers click on logo, go to vendor's site, and buy, then vendor pays commission to partners.
SMART Marketing
Specific Measurable Attainable Relevant Time-based
Offline Marketing (aka Traditional Media)
methods of marketing that do not involve the internet (ex: direct mail, billboards, and print advertising)
CONTENT MARKETING
a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action (not blatantly selling)
Google Ads
an online advertising tool that helps businesses connect with their customers
AFFILIATE MARKETING
the process by which an affiliate earns a commission for marketing another person's or company's products.
AFFILIATE TRACKING
the process of managing and tracking marketing activities, usually through the use of a special software and different plugins installed in affiliate websites i.e.cookies
Click-through rate (CTR)
the number of times a user clicks on an online ad divided by the number of impressions
Online Marketing Channels
-Website marketing -Email marketing -Pay-per-click advertising
Google analytics purchase funnel
• ACQUISITION • BEHAVIOR • CONVERSION
Examples Of Marketing Goals
1. Convert Leads to Customers 2. Increase LTV (lifetime value) 3. Win-back
Target Market Segementation
1. Geographic 2. Demographic 3. Psychographic 4. Behavioral
Consumer Decision Process
1. Need Recognition 2. Information Search 3. Alternative Evaluation 4. Purchase 5. Post Purchase
Customer Acquisition Costs
The cost associated with bringing a new customer or client to your business, such as marketing costs, events, and advertising