Amazon Certficiation

NutriWolf is advertising their line of dog food made from all natural ingredients and will bid on the keywords below. Based on the information given above, which keyword should they plan on bidding less for?

"Nutriwolf all natural" (brand keyword)

Now let's bring in bid adjustments. This auction for the keyword "baseball cap" is for the top of search placement. Again, assume that this is a simplified version of the typical auction that only takes into account the bid and bidding features. Which bid wins the auction?Select your answer and click Submit.

$1.00, dynamic bids - up and down, 300% bid adjustment [maximum bid $8.00]

The organic seed seller wants to bid on the keyword they chose in the previous pulse check. Which of the following CPC bids gives them the greatest chance of winning the the auction?

$1.05

Which bid wins the auction?

$1.85, dynamic bids - up and down [maximum bid $3.70]

Which bid wins the auction for a placement below the top of search?

$2.00, decrease by 20% [final bid $1.60]

Below are bids from 4 different Sponsored Products advertisers for the keyword "baseball cap." Next to each bid is the bidding strategy being used on that bid. Assume that this is a simplified version of the typical auction that only takes into account the bid and bidding strategy, not relevance or any other factors. Which bid wins the auction?Select your answer and click Submit.

$2.50, dynamic bids - down only

Below are bids from 4 different Sponsored Brands advertisers for the keyword "AA batteries." Next to each bid is the custom bid adjustment being used on that bid. Assume that this is a simplified version of the typical auction that only takes into account the bid and bid adjustment, not relevance or any other factors. Which bid wins the auction for a placement at the top of search?

$3.50, decrease by 75%

The organic seed seller won the bid on their keyword with a CPC bid of $1.05. The second highest bid was $0.72. Which amount is the seller likely to pay for the click?

.73

What is the period of time considered in determining whether a customer is new to your brand?

12 months

You notice your campaigns are using your entire budget, and you're unable to add more. Based on the recommendations given above, which of the following is NOT a suggested strategy? Select your answer and click Submit.

Add more ASINs and keywords to higher-performing campaigns.

What does ASIN stand for?

Amazon Standard Identification Number

Sponsored Ads and Sponsored Products

An athletic shoe manufacturer has decided to run a campaign on Amazon. The marketing director needs to decide which ad products to include in their campaign. The director would like to increase awareness of the shoe manufacturer's brand. In addition, the shoe manufacturer is launching a new, innovative running shoe. Based on the recommendations given above, which ad products should the director include in the campaign?

ACOS, or advertising cost of sales, is best described by which of the following?

Beverama is a beverage company that has been advertising on Amazon for several years. They are about to release Sonix Boom, a new energy drink. They want to launch a new campaign to drive awareness for the new product. Based on the recommendations given above, which ASINs should they choose for this new campaign?

Based on the information given in this course, which keyword type has the highest chance of conversion?

Brand Keyword

Based on the information given in this course, which of the following match types may be the least expensive to bid on? Select your answer and click Submit.

Broad

Based on the recommendations given above, how can you identify high-performing search terms? Select your answer and click Submit.

Check Search term reports for high sales and low ACOS.

Which of the following would NOT be a benefit to using the API?

Easily access a quick overvieq

AirWire is launching a campaign for their new headphones. They want to bid on the keyword "bluetooth headphones" in all match types. Based on the information given above, which match type should they plan on bidding the highest for?

Exact Match

Category Match Keywords $1.00

Exact Match Keywords $1.20

Sponsored Products Sponsored Brands Vendorsales of the brand's products sold by the vendor, does not includes sales by third-party sellers, purchase occurs within 14 days of clicksales of the brand's products sold by the vendor and third-party sellers, purchase occurs within 14 days of clickSellersales of any product sold by the seller advertising, purchase occurs within 7 days of clicksales of any product from the advertised product's brand, sold by a vendor and other sellers, purchase occurs within 14 days of click

FYI

If you bid $2.50 on a keyword, then every time your ad appears for that keyword and a shopper clicks on it, you will be charged $2.50.

False

True or false? Variations of a product do not have unique ASINs.

False

You're an organic seed seller who sells on Amazon. You want to increase the likelihood of your sponsored ads appearing in front of potential customers. Which of the following keywords is the best?

Gardening

Based on the recommendations given above, what will you look for in the report to determine an underperforming ASIN?

High ACOS/Low ROAS

Given this Campaign report, which campaign was the most efficient at driving sales?

Matress Topper Campagin highest ACOS

Pulse check You're running multiple campaigns and want to better understand which placements are most effective at helping your customers find your product. Which report would you download?

PLacement report

You're setting up your campaign by staggering bids as discussed above. If you've set your bid for broad match keywords at $0.80, match the closest recommended bid per keyword/match type below.

Phrase Match Keywords $1.00

1. An apparel brand wants to advertise their limited edition Halloween T-shirt. Which duration option makes the most sense for them?

Select End Date

Do you recall, which of the two sponsored ad products don't require any images or custom copy, and can go live within the hour?

Sponosred Products

Based on the recommendations given in this course, why should you consider lowering your bid on placements with low conversion rates?

To limit the risk of paying for clicks that won't get a sale

2. If you set your daily budget at $100, you may spend up to $3,100 on clicks in a 31-day month.

True

4. Within the same month of the scenario above, it is possible that there will be a day in which you spend more than $100, so long as the average daily spend over the course of the month is $100 or less.

True

Vendors vs sellers

Vendors: Sell inventory to Amazon Items are shipped and sold by Amazon to customers Use Vendor Central Sellers: Own their own inventory Items are sold by seller to customers, and can be shipped from seller or Amazon Use Seller Central

A customer has been looking for a new gaming mouse. During their research on Amazon, they click on a sponsored ad from Gamecade for the ProGame 3k mouse. A week later, they decide to purchase the ProGame 5k mouse, which is also sold by Gamecade. Will Gamecade's original sponsored ad campaign get credit for the sale of the ProGame 5k mouse?

YEs

A customer is looking for a new fall jacket. During their research, they click on a sponsored ad from Garmend that features a black peacoat. They decide to place an order for the peacoat the same day. Does Amazon attribute the sale to this ad campaign?

YEs

Solidify your knowledge by reviewing the following points. Check off each item as you read through. There are two main objectives advertisers can set for their campaigns: campaign efficiency and brand awareness. Regardless of your objective, consider advertising best-selling AND retail-ready ASINs. Using both Sponsored Brands and Sponsored Products will ensure you get the most from our product offerings. You can control your spending by setting either a daily budget or, if using Sponsored Brands, a lifetime budget. When targeting by keyword, it's best to have a range of keywords that are relevant to your products so you can reach relevant shoppers. There are a variety of targeting methods and bidding strategies unique to Sponsored Products, such as automatic targeting, product targeting, and dynamic bids. There are two additional options for efficiently creating and managing new campaigns: bulk operations and the API.

YEs

One of your brand awareness campaigns is underperforming. Which of the following actions should you consider based on the recommendations given in this course?

add new keywords Shift budget from the underperforming campaign to higher-performing campaigns.

Which report will help you identify underperforming ASINs?

advertized product report

`You're managing a Sponsored Products campaign but the only ASIN in the campaign has gone out of stock. What will occur?

campaign will pause

What metrics are most helpful if you want to optimize toward customer acquisition?

new tp brand

Based on the recommendations given in this course, which of the following actions should you consider for optimizing a campaign with a sales efficiency goal?

remove underperforming ASCINs add negative key words remove underperforming keywords

You're a new advertiser to Amazon, and you want to better understand how your customers are shopping for products. Which report would be the most helpful?

search term report

What are some tips you might provide a seller in order to increase the number of reviews for their product?

use the early reviewer program