Art Chapter 11

What type of graphic design relies on a single symbol to communicate a message or identity into a symbol?

A logo.

What visual image links the motion graphics to the story in Karin Fong's title sequence for Rubicon?

A yellow line.

What caused rapid developments in the field of motion graphics in the 1990s?

Advancements in digital editing.

What makes American Alphabet ironic?

All the letters come from initials of corporate logos.

QR codes are sometimes used in....?

Interactive design.

What was one reason the National Park Service selected the Fleurt Chair?

It encouraged a relaxed posture.

What is the best description of what a designer does?

Solves problems for a client.

What element of the colonial bank logo most links the bank to American traditions?

The image of an eagle.

How does interactive design compare to more traditional design disciplines?

The viewer has greater control over the message.

What distinguishes logos, such as this example, from other types of graphic design?

Their simple design.

What change did Donald Meeker and his associates implement to the design of interstate freeway signs to make them easier to read?

They altered the existing font.

What is the function of the surface of the N Building?

To act as an interactive billboard.

What was the goal of Michael Bierut's design in the Saks Fifth Avenue Logo?

To give familiar logo a fresh appearance.

What was a goal for this poster?

To promote a social ideal.