BCOMM Research

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

To search for the 2019 annual report for Apple, Inc. what would be the best Google search?

Apple, Inc. annual report 2019

Josiah is adamantly opposed to driving diesel cars, so when his boss asks him to write a research article about car emissions, Josiah recognizes his personal bias. When searching online and finding sources, Josiah decides to assess his preconceived notions and put his feelings aside to approach each article with an open mind. This is called

Bracketing

Amy just received a worksheet from the automated call center. She is interested in seeing how many calls Mike, the newest employee, was able to process. What Excel feature should she use to determine this information?

COUNTIF

To find specific categories of information inside of an Excel spreadsheet, use the ________ feature.

COUNTIF

David wants to make his data from Excel look more visually pleasing for a presentation. What would be an easy-to-read format he could utilize?

Clustered column charts

Excel is used to keep track of a lot of numerical information. If you have a worksheet that includes numbers but not dollar amounts, what is the most useful way to format the information?

Comma Style

Jamal designed a new ad campaign for a new shoe coming out from a major company, but wants to test it out on consumers before the campaign is launched nationally. What primary research could he conduct?

He could show clips of the marketing campaign in malls and observe the reaction of the ppl in the mall

________ would be the best primary sources to consult when preparing a presentation about how the company culture has changed and evolved over time.

Historical documents and communications

Which is the best example of a well-defined research questions?

How do early preschool programs like Head Start affect student preparedness for the statewide 2nd grade exams?

Randy is trying to determine if customer complaints are still active in the tracking system and then why. After he receives a worksheet with all the complaints and their status listed, he first wants to indicate on the spreadsheet which ones are still active with a new column that shows 'yes' or 'no'. Which Excel function should he use to do this?

IF

Tobias is reading an article about medicine and doctors when he sees a footnote at the end explaining that it was funded by a pharmaceutical agency. This makes Tobias skeptical of some of the information. Which criteria of the CRAAP analysis is Tobias using to analyze the article?

Purpose

Gillian needs to do some research about the changes in national educational policy for work, but she knows next to nothing about educational policy before she starts her research. What's a helpful first step she could take to get started?

Read Wikipedia articles about the topic

Ann is writing a report for her manager. Her report is to help her manager decide on which inventory software system will be purchased in the next quarter. Which strategy will help her manager the most?

Spending a month researching each software company, what the software does, and the cost of each, then preparing an analytical report for her manager

Ruthie is an intern at a small company and has been tasked with writing an informal report for her boss about quarterly sales. She uses mostly internal data, but pulls in two quotes from outside sources. How should she cite her sources?

Use her best judgement to ensure proper attribution

Zuri prepared a paper for her English class. In her paper she included the sentences "Penguins (order Sphenisciformes, family Spheniscidae) are a group of aquatic, flightless birds. They live almost exclusively in the Southern Hemisphere, with only one species, the Galapagos penguin, found north of the equator." from the Wikipedia article on penguins without citing them. Is this plagiarism?

Yes, absolutely

Dallas is putting together a report for the marketing department analyzing the impact of social media on marketing. Which of the following sources should she NOT incorporate in her report?

a blog post by a popular instagrammaer

In order to undertake effective research you must have

a well defined research question

To add functionality and different looks to a Google sheet, use ________.

add-ons

When writing an internal memo to her statistics research company about maintaining professional integrity, Marissa reminds her employees to always use proper citations but to also protect their clients and themselves from issues by

anonymizing and protecting data

When citing sources in a business environment what is the general rule?

attribution should fit with the visual and general style of your company and industry

Monica is using the CRAAP analysis process for evaluating sources. She is looking at the source of the information to see where it comes from and who wrote it. Which component in the analysis process is she utilizing?

authority

Isaiah is creating a sales forecast in Excel. He wants to include last quarter's sales, projected sales for next quarter, and the salespersons that are in the top 10%. In order to have Excel calculate the top 10% he would use ________.

conditional formatting

Marisa just received a large worksheet with the last five years of names from the monthly mailers. She wants to quickly determine how many duplications there are in the list. What should she do?

conditionally format w "highlight cells rule">"duplicate values"

In order to act with professional integrity, you should

consider the CRAAP when writing reports

Lorenzo has returned item data organized by month. If he wishes to visually see which month had the most returns, what should he do?

create a clustered column chart

Vincent is using the CRAAP analysis process for evaluating sources and is careful to check for the date when the information was written. Which component in the analysis process is he utilizing?

currency

Christopher wants to address the issue of his local animal shelters being overcrowded and wants to advocate that people adopt animals. He has defined the question he is researching along with doing general background research. What should he do next?

develop a research strategy

Anthropologists collect data by ________.

embedding themselves in the organization

After gathering data and information needed about organic farming in the United States, Shelby should

evaluate and compare data

Clarence needs primary sources for his report. What would qualify as a primary source?

experiment results

________ is primary data that could be collected to prepare an annual fiscal report for a company.

financial information

Stephan remembers the acronym IAP GEMP to help him recall all of the steps in the Seven Pillars of Information Literacy. He's completed the first few steps of identifying a topic, assessing what he already knows, and planning out his research, but can't remember what to do next. What is his next step?

gather data

Bill wants to find information on the symbolism used in Dracula. What search engine would be the most useful?

google scholar

If you simply wanted to get an awareness around the academic or professional literature on a given topic, which tool might you use?

google scholar

One of the biggest differences in using Google Sheets over Excel is that

google sheets offers online functionality

If Mikayla is doing work for her college's freshman office on dropout rates and freshman retention, what is a good first step to her research strategy?

have a well defined research question

Derek is writing an email to a colleague about new research that puts some of their previous work into question. While he is clearly not writing a formal paper, how can he still ensure he attributes the work he summarizes in his email?

he could provide links to the articles he read and summarized

What should you consider when writing business reports?

how my report will help someone make a decision or take a specific action or gain insight/info

For decision-makers or colleagues to trust the reports you write, ________ must be above any concern.

how you go about doing your work

Lei is following the seven pillars of information literacy to work on the report her manager has asked her to prepare. She has no idea where to start. What should she do first?

identify what she needs to find out

Demarius conducts a survey to gauge employee satisfaction with their jobs. What type of report is this?

internal qualitative

Marcus is creating a report based on last quarter sales for his manager. The type of data Marcus will use in his report is:

internal quantitative

Xander is trying to put together information on the feasibility of opening a new store in a small town in Ohio. He has all the numerical information he needs but he has no idea how the town feels about his company. What would be the best primary research for him to do?

interview as many people in the town as he can

Dana is putting together a "How to Work in Microsoft Excel" document. It is very important that her document has accurate information. What is one way the she can be more assured that the information from a particular website is reliable?

look at the purpose of the website

When using a quote or paraphrased text from another source, it's best to

make a claim and then support your claim with evidence

Belinda was preparing a report for her manager. What is one way that Belinda can make sure that her report is written with integrity?

make sure that all copyright laws are followed

Incorporating sources into your reports uses a general pattern; what's the first part of the pattern?

making a claim

Adena was tasked to write a proposal suggesting ways to improve the sales at her store. As soon as she was given this task, she began researching ways other stores had improved their sales. Was this the best approach?

no, make a plan first

Clint prepared a paper for his Astronomy class. In his paper he wrote the sentence "Astronomy is the study of stars, planets, moons and galaxies." without citing it. What is this, and which is the best reason why?

non plagiarism, common knowledge

Liliana prepared a paper for her History class. In her paper she used the sentence "The War of 1812 was fought between the United States and Great Britain." without citing it. What is this an example of?

not plagiarism; it could be considered common knowledge

Brandon is following the seven pillars of information literacy to work on his research paper. So far he has identified a topic and assessed what he knows. What does he need to do next?

plan out his research

Lauren's manager has requested that she research sales strategies for the company's new market launch. How can Lauren make sure that the data she finds is useful to her manager?

prepare a factual, concise report that addresses the best sales strategies

Pedro is preparing a newsletter-type report for his company outlining new purchasing requirements. The report will be read by everyone that purchases any items for the company. What will help Pedro create a good informational report?

prepare a short report describing the new purchasing requirements

Maria is a new employee, and her manager has asked her to prepare a report with information about the company's last quarter. The manager would like a story or two along with all the required factual data. The types of data Maria would need to include in her report would be:

qualitative and quantitative

Analyzing a data set from anthropological data will be more

qualitative than quantitative

John wants to make sure all his sources are coherently integrated so his paper won't sound awkward. An effective way to test his paper would be to

read the paper aloud to someone

Which is the best description of primary research?

research you conduct yourself

Daniel is preparing to research the kinds of outreach his company can be involved in. He has his research question. What would be his next step?

review existing secondary sources

Giselle needs to gather information about the performance and sales of frozen yogurt shops both locally and nationally without spending too much money or time. She should conduct ________.

secondary research

Josh needs to gather information about the best software companies for managing medical data. Where should he go to find information?

specific internet searchers, journals, business periodicals and newspaper articles

Tomas has a writing assignment. His directions were to take the main ideas and write a short paper in his own words about what he found in his research. Based on this description, Tomas will

summarize his research

When trying to put information into a useful format to analyze data sets using statistical methods, one helpful tool is/are ________.

survey monkey

Valerie needs to make a to-do list for all of her work but isn't sure how to format Google sheets to make a nice spreadsheet for this purpose. Where should she look?

the template gallery

Google scholar and library databases differ from regular search engines in that

they focus on returning results from peer reviewed journals and other scholarly works

What would you use the CRAAP analysis for?

to evaluate source quality

Beckham needs to do some research about GMOs and student health for his nutrition internship at the school district. He's tried searching for "GMO" and "health" but can't quite find the information he needs. What would you recommend?

try new keyword searches, like "GMO" and "children" or "GMO risks for students"

What insight from qualitative anthropological study can be applied to research in business?

understand that everyone has biases and it's typically better to acknowledge them than to pretend they dont exist

Nancy is new to conducting research. She will be using library databases. Once she has found a scholarly source, what is a way she can find multiple sources?

use the bibliography information from the article she has found

Katrina is looking for a charity to devote extra time to. She knows her search parameters and has reviewed secondary sources. What does she need to do next?

visit

Is it necessary to use precise Boolean or other search related terms with web based search engines?

while the use of "and" or other search terms can help refine your results, google and other engines take most of these into account and produce results accordingly

As Karen is scrolling through her News Feed on Facebook, she sees a paragraph posted by a yoga gym's Facebook group that she finds inspirational. She copies the text and posts it as her Facebook status. Was this plagiarism?

yes

Rodger is writing a proposal recommending the reduce of plastic waste at his store. He asks his colleague, Aamir, to look over his report before its submission. Aamir pointed out that while Rodger uses a lot of compelling data about plastic waste around the world, none of it has cited sources. Was this plagiarism?

yes

Kalini wrote a paper for the city council about creating more green space in her community. She used facts and data from other communities and news articles but chose not to include citations since it was only for a community meeting. Was this plagiarism?

yes, absolutely


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