BCOR 350 Assignment 1 & 2

Which statement below best describes OutBound's Corporate Mission?

OutBound's mission is centered on expansion as well as conservation and community enhancement programs

Outbound's pricing is characterized as:

Competition pricing

OutBound's reliance on a single manufacturer is considered a:

Weakness

Generally, a market that has more than five competitors is considered to be highly competitive. Based on the marketing plan, would you consider the outdoor retail industry to be highly competitive

Yes

Which of the following is NOT considered a competitive to OutBound? Answers: Target Macy's Nordstrom Sears All of the above are not competitors to OutBound

All of the above are not competitors to OutBound

Base on the marketing plan, how is the target market described?

Demographically

OutBound distributes their products to:

Regional and local specialty shops

Outbound's promotional strategy can be characterized as:

Creating differentiation

OutBound's product strategy is characterized as:

Multi product

Imagine you are a marketing manager for OutBound. You attend an industry conference and return excited about opportunities in Eastern Europe. If you decided to pursue this, would this be considered part of the marketing plan?

No