BCOR 350 Assignment 1 & 2
Which statement below best describes OutBound's Corporate Mission?
OutBound's mission is centered on expansion as well as conservation and community enhancement programs
Outbound's pricing is characterized as:
Competition pricing
OutBound's reliance on a single manufacturer is considered a:
Weakness
Generally, a market that has more than five competitors is considered to be highly competitive. Based on the marketing plan, would you consider the outdoor retail industry to be highly competitive
Yes
Which of the following is NOT considered a competitive to OutBound? Answers: Target Macy's Nordstrom Sears All of the above are not competitors to OutBound
All of the above are not competitors to OutBound
Base on the marketing plan, how is the target market described?
Demographically
OutBound distributes their products to:
Regional and local specialty shops
Outbound's promotional strategy can be characterized as:
Creating differentiation
OutBound's product strategy is characterized as:
Multi product
Imagine you are a marketing manager for OutBound. You attend an industry conference and return excited about opportunities in Eastern Europe. If you decided to pursue this, would this be considered part of the marketing plan?
No