blessing

Which of the following should be included in the industry section of the business plan ?

1.The stage of the industry life cycle 2.The NAICS or SIC number 3.The number firms and sales

Which of the following is part of the personal selling formula for generating interest in a product or service.

Follow up , close, present

A company ______________________ rate is the number of prospects or leads who need to approach in order to make one sale

Hit

The____________________ and ____________________ section is the most important section of the business plan because it describe who will buy the firm products and services.

market and target customers

Which of the following statement about building a brand are correct?

1. A brand is a promise 2. One good approach to a brand is to focus on what underlies the brand 3.Crafting a brand message that reflects what a firm is about is one of the most important jobs for an entrepreneur

Which of the following are examples of information that could be found in a plans appendixes section.

1. Financial Statement including income , cash flow ,and a balance sheet. 2. A layout of the business locations 3.Marketing Studies Result

A document designed to detail the major characteristic of a firm ?

Business Plan

A_______________ is a document designed to detail the major characteristics of a firm

Business Plan

________________ is a customer feeling of doubt that occurs after a purchase has been made

Cognitive Dissonance

The________________ and ___________________ advantage section of a business plan identifies the major competitors for the market?

Competition and Competitive

___________________ strategy is a marketing strategy in which a marketer selects one specific group of consumers and designs a marketing mix for that group

Concentrated strategy

__________________ reports are a type CRM report that segments by customers or customer group on purchase or dates of purchase

Customer Vector

What is Internal Understanding ?

Employee, investor, and family members involved in the business , know the business purpose and operation.

What is differentiated strategy ?

In which a marketer selects two or more distinct groups of customers and designs a marketing mix to meet both of their needs.(Double Marketing)

The _______________ section highlights the owners and other important personnel

Key personnel

____________ are the terms included in the hidden portion of a web page that are used by search engines to describe a business websites and evaluate its focus and category placement .

Key words and description tags

Which of the following statement regarding the domain are correct?

Many companies are able to use their name as their domain . Using a company domain as its email is professional

The rule of the thumb in marketing is that it takes a larger number of to be made aware of a product in order to find a purchase is called the _____________________

Marketing Funnel

Which of the following statements regarding research and development are correct ?

Most business plans have a researcher and development section A business plan R&D section The R&D section is sometimes found in the market section

The__________________ section describes the components and supports available for a firm.

Organization

____________________ market segments are professionally compiled target audience based on shared demographics , financial,shopping , and psycho-graphic Characteristics

Predetermined market segments

The_____________________ section focuses on describing what the business is about

Product/Services

_______________ are the parts of a business or business plan that exposes firm to any kind of loss

Risks

What is a snippet of text , typically inserted at the bottom

Signature Block

What is undifferentiated strategy ?

The moment when customers all have the same needs and they do not really have preference and (simple marketing) .

What are Prospects ?

Those who actually make some effort to learn more about a product ,service , or business in anticipation of a possible purchase.

Which of the following on the market section are correct

1. These market section also covers the ways it is covered and the channels 2. The market refers to the total population of customers that will buy your product/Service

Which of following statements regarding the financial summary section of the business plan are correct ?

1. It often has a summary table showing the business expected sales and profit 2. Financial project should be conservative 3.The summary is followed by "ask" for funding

Which of the following statements regarding the key personal section are correct ?(Check all that apply)

1. Key employees accomplishments should be highlighted 2. Key Personnel consist of those who will be hand key aspect of the business 3.One goal of this section is to inspire confidence in the firms employees and ownership

Which of the following statements regarding a cover letter are correct ?

1. One should use nice stationary since the cover letter shows of your firm and it does not cost a lot 2.Readers usually read the cover letters first , so it should be well written. 3.The cover letter is a one page document that introduces the business plan and owner and it indicates why they should read it .

Which of the following statement about business plan are correct ?

1.It is a document designed to detail the major characteristics of a firm 2.It details the firm's product or service,industry,market ,operation and financial income 3.An important reason to create one is to gain external legitimacy

What is a Cover letter?

A cover letter is a one page document on business stationery that introduces the business plan and the business owner to recipient and indicates why the recipient is being asked to read the plan .

Which of the following statements regarding the organization section of the business plan are correct ?

1. It has to communicate to the reader that the firm is structured to make the best use of the internal and external people. 2.The section contain information on key personnel and related services providers 3.It is the goal to convince the reader that the business will be successful due to the high quality people involved with the business

Which of the following statement regarding the Product/services section of the business plan are correct

1. The product or services is describes and how it works is explained 2.It is considered one of the most important section of the business plan 3.It often starts with a description of the problem or the benefit that is being delvivered to the customer

Which of the following statements regarding predetermined market segments are correct?

1. There is a data that can be obtained for almost all U.S zip codes . 2.Large marketing firms like Nielsen collect and sell in depth market data ti business 3.It can hurt the ability to define a business target market if it relies on another marketing firms idea of predetermined market segment .