BMKT 325 Chap 3 and 4 Quiz

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Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address? A) Community Relations B) Marketing ethics C) Consumerism D) Promotion

Community Relations

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called what? A) Codes of conduct B) Company ethos C) Corporate culture D) Organizational factors

Corporate culture

What is the best approach for a company to take when monitoring its competitors? A) Watching for increases and decreases in competitors' prices and match them B) Analyzing all information that is readily available about competitors C) Developing a system for gathering ongoing information about competitors D) Reading important business publications such as the Wall Street Journal

Developing a system for gathering ongoing information about competitors

Collecting info from secondary sources such as business, government, trade, and general-interest publications plays an important role in ________ A) Procompetitive legislation B) Environmental analysis C) Environmental scanning D) Self-regulatory forces

Environmental scanning

SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM's process is called _______ A) Environmental analysis B) Dynamic responsiveness C) Surveying D) Environmental scanning

Environmental scanning

To monitor changes in the marketing environment effectively, marketers must engage in what? A) Self-regulatory ananlysis B) Economic scanning C) Marketing research analysis D) Environmental scanning and analysis

Environmental scanning and analysis

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility. A) Society B) Philanthropic C) Ethical D) Economic

Philanthropic

Marketers who attempt to influence and change the various environmental forces have a __________ response to these forces A) Reactive B) Positive C) Variable D) Proactive

Proactive

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix? A) Pricing B) Promotion C) Distribution D) Product

Promotion

During which stage of the business cycle is unemployment low and total income relatively high? A) Recovery B) Recession C) Repression D) Prosperity

Prosperity

Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of ________ A) Green marketing B) Social responsibility C) Ethical responsibility D) Corporate benevolence

Social responsibility

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n) A) Manager B) Stakeholder C) Customer D) Shareholder

Stakeholder

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a _______ orientation. A) Marketing B) Production C) Citizen D) Stakeholder

Stakeholder

StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about A) Cause-related marketing B) Strategic philanthropy C) Sustainability marketing D) Community relations

Sustainability marketing

What is consumerism? A) The specific development, pricing, promotion, and distribution of products that do harm to the environment. B) The right to be informed C) The efforts of independent individuals, groups, and organizations to protect the rights of consumers D) Marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate

The efforts of independent individuals, groups, and organizations to protect the rights of consumers

Companies that compete for the same limited financial resources of the same customers are known as _________ competitors. A) Brand B) Total Budget C) Generic D) Product

Total Budget

When marketers define their target market, they simultaneously establish a set of _______ A) government regulations B) sociocultural forces C) competitors D) monopolies

competitors

What are three primary methods of collecting information for environmental scanning? A) company database, executive knowledge, and research B) executive knowledge, media and marketing research C) observation, secondary sources, and marketing research D) marketing research, company records, and advance orders

observation, secondary sources, and marketing research


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