BMKT 325 Chap 3 and 4 Quiz
Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address? A) Community Relations B) Marketing ethics C) Consumerism D) Promotion
Community Relations
A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called what? A) Codes of conduct B) Company ethos C) Corporate culture D) Organizational factors
Corporate culture
What is the best approach for a company to take when monitoring its competitors? A) Watching for increases and decreases in competitors' prices and match them B) Analyzing all information that is readily available about competitors C) Developing a system for gathering ongoing information about competitors D) Reading important business publications such as the Wall Street Journal
Developing a system for gathering ongoing information about competitors
Collecting info from secondary sources such as business, government, trade, and general-interest publications plays an important role in ________ A) Procompetitive legislation B) Environmental analysis C) Environmental scanning D) Self-regulatory forces
Environmental scanning
SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM's process is called _______ A) Environmental analysis B) Dynamic responsiveness C) Surveying D) Environmental scanning
Environmental scanning
To monitor changes in the marketing environment effectively, marketers must engage in what? A) Self-regulatory ananlysis B) Economic scanning C) Marketing research analysis D) Environmental scanning and analysis
Environmental scanning and analysis
McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility. A) Society B) Philanthropic C) Ethical D) Economic
Philanthropic
Marketers who attempt to influence and change the various environmental forces have a __________ response to these forces A) Reactive B) Positive C) Variable D) Proactive
Proactive
A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix? A) Pricing B) Promotion C) Distribution D) Product
Promotion
During which stage of the business cycle is unemployment low and total income relatively high? A) Recovery B) Recession C) Repression D) Prosperity
Prosperity
Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of ________ A) Green marketing B) Social responsibility C) Ethical responsibility D) Corporate benevolence
Social responsibility
Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n) A) Manager B) Stakeholder C) Customer D) Shareholder
Stakeholder
Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a _______ orientation. A) Marketing B) Production C) Citizen D) Stakeholder
Stakeholder
StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about A) Cause-related marketing B) Strategic philanthropy C) Sustainability marketing D) Community relations
Sustainability marketing
What is consumerism? A) The specific development, pricing, promotion, and distribution of products that do harm to the environment. B) The right to be informed C) The efforts of independent individuals, groups, and organizations to protect the rights of consumers D) Marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate
The efforts of independent individuals, groups, and organizations to protect the rights of consumers
Companies that compete for the same limited financial resources of the same customers are known as _________ competitors. A) Brand B) Total Budget C) Generic D) Product
Total Budget
When marketers define their target market, they simultaneously establish a set of _______ A) government regulations B) sociocultural forces C) competitors D) monopolies
competitors
What are three primary methods of collecting information for environmental scanning? A) company database, executive knowledge, and research B) executive knowledge, media and marketing research C) observation, secondary sources, and marketing research D) marketing research, company records, and advance orders
observation, secondary sources, and marketing research