BMKT325 Exam 1

Within the information search step of the consumer buying decision process, what two primary aspects exist? a) consideration sets and evoked sets b) selective retention and selective distortion c) internal search and external search d) company-produced information and internal information

c) internal search and external search

Changing people's attitudes toward a firm and its marketing program is.... A) a long, expensive, and difficult task that may require extensive advertising campaigns B) impossible, even if the firm uses advertisements C) unecessary, since consumer attitudes are of lttle importance D) simple when advertisements are used

A) a long, expensive, and difficult task that may require extensive advertising campaigns

A marketing concept is..... A) a management philosophy B) a function of the marketing environment C) a component of the marketing mix D) focused solely on satisfying customer objectives

A) a management philosophy

Selective exposure refers to what? A) admitting only certain input sinto consciousness B) targeting only certain parts of the total market C) the process of selecting, organizing, and interpreting information inputs to produce meaning D) the circumstances or conditions that exist when a consumer is making a perchase decision

A) admitting only certain input sinto consciousness

Problem recognition occurs when a consumer.... A) becomes aware that there is a difference between a desired state and an actual condition B) evaluates his or her purchase C) searches for information to resolve a problem D) is exposed to a telelvision advertisement

A) becomes aware that there is a difference between a desired state and an actual condition

If Ford Motor Company measured and evaluated the quality of its goods, services, and processes as compared with those of the best-performing companies in the automobile industry, it would be employing.... A) benchmarking B) uniform commitment to quality marketing C) internal marketing D) quality marketing

A) benchmarking

Routinized response behavior is what a consumer does when.... A) buying a frequently purchased, low-cost items that need little effort B) purchasing an unfamiliar product C) he or she enters the problem recognition stage of the consumer buying decision process D) and information search is extensive and may involve consulting with friends and family

A) buying a frequently purchased, low-cost items that need little effort

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called what? A) corporate culture B) organizational factors C) codes of conduct D) company ethos

A) corporate culture

What is the focal point of all marketing activities? A) customers B) the marketing mix C) sales D) products

A) customers

What is the best approach for a company to take when monitoring its competitors? A) developing a system for gathering ongoing information about competitors B) analyzing all information that is readily available about competitors C) reading important business publications such as The Wall Street Journal D) watching for increases and decreases in competitors' prices and match them

A) developing a system for gathering ongoing information about competitors

Organizations should define themselves not according to the products they produce but according to what? A) how they satsify customers B) how profitable they are C) how they treat employees D) the price of their stock

A) how they satsify customers

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia? A) problem recognition B) information search C) prepurchase evaluation D) purchase

A) problem recognition

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective ____. A) retention B) organization C) exposure D) information

A) retention

Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste? A) routinized response bahavior B) intensive problem solving C) extended problem solving D) perceptual scanning

A) routinized response bahavior

Perception is a three-step process that involves what? A) selecting, organizing, and intepreting information inputs B) anticipating, classifying, and discarding information inputs C) motivation, personality, and attitudes D) collecting, eliminating, and organizing information inputs

A) selecting, organizing, and intepreting information inputs

Managers at the Longshore Corporation are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and, eventually, a marketing plan. What is this process called? A) strategic planning B) marketing strategy C) corporate strategy D) strategic business planning

A) strategic planning

Many aspects of consumer buying decisions are affected by the individual's level of involvement. What is "level of involvement"? A) the importance and intensity of interest in a product in a particular situation B) the amount of external search that an individual puts into the decision-making process C) the particular circumstance of environment in which consumers find themselves D) the buyer's perception, motives, and abilities

A) the importance and intensity of interest in a product in a particular situation

When marketers define their target market, they simultaneously establish a set of.... A) monopolies B) competitors C) sociocultural forces D) government regulations

B) competitors

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set. A) purchase B) consideration C) imposed D) alternate

B) consideration

The marketing mix is built around the.... A) company B) customer C) retail outlet D) product

B) customer

To monitor changes in the marketing environment effectively, marketers must engage in what? A) economic scanning B) environmental scanning and analysis C) marketing research analysis D) self-ruglatory analysis

B) environmental scanning and analysis

Starbucks provides training and support to its employees, including health care benefits. Through these ____ efforts Starbucks is better able to deliver quality products and service to its customers. A) internal management B) internal marketing C) external marketing D) extended marketing

B) internal marketing

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in what? A) routinized response behavior B) limited decision making C) impulse searching D) extended decision making

B) limited decision making

The three most widely recognized types of consumer problem solving are.... A) extended problem solving, enduring problem solving, and situational problem solving B) limited problem solving, extended problem solving, and routinized response behavior C) planned problem solving, impulse buying, and limited problem solving D)internal problem solving, external problem solving, situational behavior

B) limited problem solving, extended problem solving, and routinized response behavior

The process of putting marketing strategies into action is called.... A) marketing auditing B) marketing implementation C) the marketing action plan D) marketing action

B) marketing implementation

Safeway Foods Corporation is involved in identifying and analyzing a target market. The firm then develops a marketing mix to satisfy individuals in that market to gain long-term competitive advantages. Based on this example, Safeway is creating a.... A) corporate strategy B) marketing strategy C) marketing tactic D) mix strategy

B) marketing strategy

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility. A) ethical B) philanthropic C) economic D) society

B) philanthropic

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to least importance. These needs, in order from most to least important are.... A) physiological, self-actualization, safety, social, and esteem B) physiological, safety, social, esteem, and self-actualization C) psychological, physiological, safety, social, and esteem D) phsyiological, safety, esteem, social, and self-actualization

B) physiological, safety, social, esteem, and self-actualization

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the _____ of the buying decision process. A) information search phase B) postpurchase evaluation phase C) purchase phase D) evaluation of alternatives phase

B) postpurchase evaluation phase

Marketers who attempt to influence and change the various environmental forces have a ____ response to these forces. A) variable B) proactive C) reactive D) positive

B) proactive

What element of the marketing mix is used to increase awareness of a product or company? A) product B) promotion C) distribution D) price

B) promotion

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product? A) source selection B) purchase C) evaluation of alternatives D) information search

B) purchase

The analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets. A) organizational resources B) strengths and weaknesses C) opportunities and threats D) marktet opportunities

B) strengths and weaknesses

What is consumerism? A) marketers' efforts to contribute to the satisfaction and growth of the communties in which they operate B) the efforts of independent individuals, groups, and organizations to protect the rights of consumers C) the specific developement, pricing, promotion, and distribution of products that do not harm the environment D) the right to be informed

B) the efforts of independent individuals, groups, and organizations to protect the rights of consumers

The marketing plan is.... A) designed to specify not only marketing, but all other funcitonal areas of business activities as well B) a plan of all aspects of an organization's business strategy C) a written document detailing activities to be performed to implement and control marketing actions D) updated only periodically

C) a written document detailing activities to be performed to implement and control marketing actions

When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental ____. A) scanning B) manipulation C) analysis D) management

C) analysis

Cognitive, affective, and behavioral are the three major components of what? A) self-concept B) lifestyles C) attitudes D) motives

C) attitudes

Comapnies that market products with similar features, benefits, adn prices to the same customer group are known as ____ competitors. A) monopolistic B) generic C) brand D) product

C) brand

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address? A) marketing ethics B) promotion C) community relations D) consumerism

C) community relations

In shopping for a new laptop computer for her master's degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's ____. A) awareness set B) inert set C) evoked set D) framing set

C) evoked set

The percentage of a market which actually buys a specific product from a specific company is referred to as that product's.... A) strategic segement B) target market C) market share D) market position

C) market share

Marketing managers strive to develop a marketing mix that does what? A) best matches the abilities of the firm B) generates the highest level of sales C) matches the needs of the target market D) minimizes marketing costs

C) matches the needs of the target market

____ competitors are those that compete in the same product class, but their products have different features, benefits, and prices. A) generic B) price C) product D) brand

C) product

What are the three basic forms that a product can take? A) goods, ideas, and intangibles B) markets, products, and images C) services, ideas, and goods D) brands, services, and tangibles

C) services, ideas, and goods

Harley-Davidson's Harley Owner's Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it what over other motorcycle manufacturers? A) sustainable marketing advantage B) effective competitive advantage C) sustainable competitive advantage D) controllable advantage

C) sustainable competitive advantage

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as what? A) corporate benevolence B) social responisbility C) ethical marketing D) cause-related marketing

D) cause-related marketing

L.L. Bean uses technology to help them identify specific customers, establish interactive dialogues with them to learn about their needs, and combine this information with their purchase histories to customize product to meet those needs. L.L. Bean is using what approach? A) internal marketing B) SWOT analysis C) total quality management D) customer relationship management

D) customer relationship management

SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM's process is called.... A) environmental analysis B) dynamic responsiveness C) surveying D) environmental scanning

D) environmental scanning

Products that may do harm to the natural environment are inconsistent with what? A) the marketing concept B) strategic philanthropy C) the marketing mix D) green marketing

D) green marketing

Extended problem solving is the type of consumer problem-solving process that.... A) requires little search-and-decision effort and is practiced when buying low-cost and frequently purchased items B) involves no conscious planning but rather a powerful and persistent urge to buy something C) requires a moderate amount of time for information gathering and search D) is the most complex problem-solving behavior, which comes into play when purchasing involves unfamiliar, expensive, or i infrequently bought products

D) is the most complex problem-solving behavior, which comes into play when purchasing involves unfamiliar, expensive, or i infrequently bought products

What are three primary methods of collecting information for environmental scanning? A) company database, executive knowledge, and research B) executive knowledge, media, and marketing research C) marketing research, company records, and advance orders D) observation, secondary sources, and marketing research

D) observation, secondary sources, and marketing research

Favorable conditions in the marketplace environment that could produce business rewards for the organization if acted upon correctly are called what? A) market strategies B) market niches C) strengths D) opportunities

D) opportunities

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike. A) distribution B) price C) promotion D) product

D) product

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix? A) product B) pricing C) distribution D) promotion

D) promotion

During which stage of the business cycle is unemployment low and total income relatively high? A) recession B) recovery C) repression D) prosperity

D) prosperity

After doing considerable shopping, Brandon has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Brandon? A) postpurchase evaluation B) evaluation of alternatives C) information search D) purchase

D) purchase

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as what? A) customer B) shareholder C) manager D) stakeholder

D) stakeholder

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have ____ orientation. A) production B) citizen C) marketing D) stakeholder

D) stakeholder

A commericial for the drink SunnyD explains how nutritious it is in comparison to other, more "sugary" drinks. While children under 12 are the most likely consumers of SunnyD, the commerical is aimed at mothers. These mothers represent SunnyD's what? A) consumer advocates B) marketing tactic C) marketing strategy D) target market

D) target market

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors. A) brand B) product C) generic D) total budget

D) total budget