Brand Awareness

What is the metric that balances ad recall lift rate and reach to deliver your ad to the people we think are most likely to recall it. Ad Re______________________ L______________________

Ad Recall Lift

The brand awareness objective gives you the estimated A__________________ R __________________ L __________________ (people) metric, which shows how many people we estimate would remember your ad if we asked them within _____________ days.

Ad Recall Lift Two

B _____________ L ______________ S __________________ is required for the most accurate measurement of ad recall. However, if your campaign doesn't meet the criteria to conduct a full study, the estimated ad recall lift (people) metric can be an accessible alternative.

Brand Lift Study

Is the main reporting metric for the brand awareness objective. It shows how many people we estimate would remember seeing your ad if we asked them within 2 days. Esti______________________ Ad Recall Lift (people)

Estimated Ad Recall Lift (people)

What are 3 principles for creating ads that capitalize on the mobile opportunity: Get per_____________________fas_____________________ Get to the po_____________________ Embra_____________________ Chan_____________________

Get personal faster Get to the point Embrace Change

The brand awareness objective is an affordable, real-time alternative to P ______________________ studies to optimize and measure brand outcomes and help you achieve your goals

Polling

The brand awareness objective is for advertisers who want to show ads to people who are more likely to R _________________ them.

Recall

When using the Brand Awareness objective, here's how often people will see your ads. Your ads will reach your audience up to tw_____________________ times every fiv_____________________days by default. That means that, over a four-week campaign, people will see your ads around _____________________ times.

Your ads will reach your audience up to two times every five days by default. That means that, over a four-week campaign, people will see your ads around 10 times.