Brand Promise

Brand promise

A business's spoken or unspoken agreement with customers that it will consistently meet their expectations and deliver on its brand characteristics and values

Logo

A distinctive symbol, design, or group of letters

Slogan

A phrase that is easy to remember, often used by marketers to help customers remember a product or brand

Brand

All the combined impressions and experiences associated with a particular company, good, or service

Touchpoint

All the opportunities that businesses have to connect with customers and reinforce their brand

Publicity

Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it

Advertisement

Any paid form of nonpersonal presentation of ideas, goods, or services

Credible

Believable

Brand loyalty

Customers' allegiance to a particular brand

Authentic

Genuine; sincere; not fake

Word-of-mouth marketing

Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business

Brand awareness

The extent to which customers or potential customers are familiar with a brand

Branding

The ongoing decision-making process about the use of brands

Brand personality

The projection of a brand that encompasses its values and emotional connections with consumers

Organizational culture

The values and ideals that an organization encourages among its employees; also called corporate culture

Corporate culture

The values and ideals that an organization encourages among its employees; also called organizational culture