Bricolage, Intertextuality & irony explained
critisism
allows media products to gain from the good feelings and nostalgia, created from the other product, without contributing something new - lack or originality
Example
Direct - RICK AND MORTY - back to the future
Theory - Kristeva
'any text is the absorption or transformation of another'
Critisism - bricolage
- considered unoriginal and lacking authenticity.
Parody, pastiche and homage - critisism
- lack of originality - can lose relevance if the referenced product becomes culturally less important or forgotten
Example: Music
- sampling another track - Dave 'starlight' and 'fly me to the moon' - DJ prosumers
Bricolage - The construction or creation from a diverse range of media
- technology has allowed producers or consumers to take elements of existing media to form something new
Irony
deliberately goes against expectations - e.g: elderly person using snapchat
Intertextuality has 2 types...
direct and indirect direct - a deliberate reference to a media product indirect - refers to media more generally, e.g through genre conventions