Bricolage, Intertextuality & irony explained

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critisism

allows media products to gain from the good feelings and nostalgia, created from the other product, without contributing something new - lack or originality

Example

Direct - RICK AND MORTY - back to the future

Theory - Kristeva

'any text is the absorption or transformation of another'

Critisism - bricolage

- considered unoriginal and lacking authenticity.

Parody, pastiche and homage - critisism

- lack of originality - can lose relevance if the referenced product becomes culturally less important or forgotten

Example: Music

- sampling another track - Dave 'starlight' and 'fly me to the moon' - DJ prosumers

Bricolage - The construction or creation from a diverse range of media

- technology has allowed producers or consumers to take elements of existing media to form something new

Irony

deliberately goes against expectations - e.g: elderly person using snapchat

Intertextuality has 2 types...

direct and indirect direct - a deliberate reference to a media product indirect - refers to media more generally, e.g through genre conventions


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