BRM
probe
"Can you tell me more about what you mean by that?" is an example of a(n)_____.
all of these choices
A disadvantage of personal interviews is ____.
observer bias
A distortion of measurement resulting form the cognitive behavior or actions of a witnessing observer is called _____.
All of these choices
A personal interview may be conducted in which of the following locations?
scanner-based consumer panel
A researcher gave Janis and her husband a bar-coded card, like a frequent-shopper card, that they give to the checkout clerk at the grocery store. Their code number is coupled with the purchase information recorded by the scanner. This family is participating is a(n) _____.
visible
A researcher was observing how children play on playground equipment at a public park. The observers were out in the open and parents were told that their children were being observed. This type of observation is called _____ observation
Visible observation
A situation in which an observer's presence, or the mechanical device doing the recording, is easily known to the subject involves _____.
All of these choices
A survey can collect information using which of the following techniques?
eye-tracking monitor
A website designer is interested in how people look at a website. He wants to know where they look first when a page comes up. Which mechanical device would be appropriate for finding this out?
Interviewer bias
Carl is an interviewer, and he is supposed to write down everything respondents say. However, he has difficulty getting everything down. This is an example of _____.
Observation
Clara is a business researcher who records shoppers' movement through a grocery store. What method of research is Clara using?
item response
Failure of a respondent to provide an answer to a survey question is called a(n) _____.
Physical objects
Having observers record the brand names of items found in a kitchen pantry of a consumer panel is an example of what type of observation?
No contact
In a research study, a potential respondent who is not at home at either the first or second attempt to reach this person by phone is called a(n) _____.
hidden
Observation in which the subject is unaware that observation is taking place is called _____ observation.
Physical actions
Observing a person's television viewing habits is an example of which type of observation?
Verbal behavior
Observing the comments made by travelers waiting in a check-in line at the American Airlines ticket counter in Chicago is an example of what type of observation?
physical actions
Observing the movement of workers packing shipment boxes is an example of what type of observation?
nonrespondents
People who are not contacted or who refuse to cooperate are called ____
Refusals
People who are unwilling to participate in a research project are referred to as _____.
door-to-door
Personal interviews conducted at respondents' doorsteps in an effort to increase the participation rate in the survey are referred to as _____ interviews.
Number of questions
Surveys are classified based on all of the following EXCEPT _____.
respondent error and administrative error
Systematic error is divided into which two general categories?
Nonsampling error
Systematic errors are _____ because they include all sources of error other than those introduced directly by the sampling procedure.
Respondents
The people who answer survey questions are referred to as
acquiescence bias
The tendency for respondents to agree with most questions in a survey is known as _____.
random sampling error and systematic error
Two major sources of survey errors are _____.
unstructured question
What type of question does not restrict the respondents' answers?
mechanical observation
When Walgreen's uses cables across the road as "traffic counters" to determine the density of traffic near a possible retail store location, this is an example of what type of observation?
Self-selection bias
When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner, this is an example of _____.
Sample selection error
When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service, we say that the sample contains _____.
Systematic error
When a research study is not conducted according to the plan in the proposal for the research study, what kind of error has occurred?
Deliberate falsification
When a respondent tells an interviewer that his annual income last year was $50,000 because he is embarrassed to admit that it was $25,000, this is an example of _____.
interviewer bias
When a respondent tells the interviewer that he reads The Wall Street Journal on a daily basis so that he can impress the interviewer, this is an example of _____.
unstructured question
When an interviewer asks a respondent: "Why do you shop at Macy's department store?", this is an example of a(n) ____.
Structured question
When an interviewer asks the respondent to state which of six salary categories represents his gross income the previous year, this is an example of a(n): _____.
Interviewer bias
When an interviewer unintentionally and mistakenly checks the wrong response on a checklist during an interview, this is an example of _____.
All of these choices
Which of the following can be the target of survey research techniques?
nielson
Which of the following companies use a television monitoring system for estimating national television audiences?
telephone interviews
Which of the following has been considered the mainstay of commercial survey research for years?
consumer panel
Which of the following is a type of longitudinal study that gathers data from the same sample of individuals or households that record their purchases over time?
psychogalvanometer
Which of the following measures involuntary changes in the electrical resistance of the skin?
pupilmeter
Which of the following measures physiological reactions?
door-to-door personal interview
Which of the following methods offers the lowest degree of geographic flexibility?
Content analysis
Which of the following obtains data by observing and analyzing the contents of advertisements, newspaper articles, television programs, websites, and the like?
Response Bias
Which of the following occurs when respondents tend to answer questions with a certain slant?
door-to-door personal interview
Which of the following survey research methods is the most expensive?
Structured question
Which type of question imposes a limit on the number of allowable responses?
response latency
_____ is the amount of time it takes to make a choice between two alternatives and is used as a measure of the strength of preference.
content analysis
_____ is the systematic observation and quantitative description of the manifest content of communication.
observation
_____ is the systematic process of recording actual behavioral patterns of people, objects, and events as they happen.
Interviewer influence
All of the following are advantages of personal interviews EXCEPT _____.
Random
All of the following are advantages of survey research EXCEPT
entrapment
All of the following are errors associated with direct observation EXCEPT _____.
talking
All of the following are examples of nonverbal behavior EXCEPT _____.
attitudes
All of the following are observable phenomena EXCEPT _____.
they are not effective in measuring physiological reactions
All of the following are problems with physiological reaction measures EXCEPT _____.
Response error
All of the following are types of administrative errors EXCEPT _____.
Self-selection bias
All of the following are types of response bias EXCEPT _____.
expressive behavior
All of the following cannot be observed EXCEPT _____.
scanning systems
All of the following measure physiological reactions EXCEPT _____.
Response error
Barbara received a phone call asking her to participate in a survey. She told the interviewer that she was too busy and could not participate. This is an example of a(n) _____.
