BUAD 3010 Chapter 10 Quiz
4. value delivery network
A(n) _______ is made up of the company, suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system. 1. marketing channel 2. contact 3. channel level 4. value delivery network 5. supply chain
1. Administered VMS
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent? 1. Administered VMS 2. Franchise 3. Corporate VMS 4. Contractual VMS 5. Conventional distribution channel
2. disintermediation
Online marketers taking business from traditional brick-and-mortar retailers is an example of _____. 1. vertical conflict 2. disintermediation 3. franchising 4. an administered VMS 5. horizontal conflict
3. intensive
Producers of convenience products typically use ______ distribution. 1. franchise 2. direct 3. intensive 4. selective 5. exclusive
5. corporate VMS
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) _________. 1. contractual VMS 2. administered VMS 3. vertical marketing system 4. conventional distribution channel 5. corporate VMS
3. the number of intermediary levels
The length of a channel is indicated by ___________. 1. the number of wholesalers in the channel 2. the number of final consumers 3. the number of intermediary levels 4. the number of retailers in the channel 5. the number of producers
5. A franchise
What is the most common type of a contractual VMS? 1. A retailer 2. A wholesaler 3. A supplier 4. A channel intermediary 5. A franchise
2. targeted levels of customer service
When setting channel objectives, companies should state the objectives in terms of ______. 1. the length of the channel 2. targeted levels of customer service 3. exclusive distribution arrangements 4. expected profitability 5. competitor's objectives
4. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following is a reason that producers use marketing channels and channel intermediaries? 1. Marketing channel decisions only require a short-term commitment. 2. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. 3. Using channel intermediaries increases the number of contacts with customers. 4. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. 5. Using marketing channels allows producers to retain control over how and to whom they sell their products.
3. A Ford dealer complaining that another Ford dealer is advertising in its territory.
Which of the following is an example of horizontal channel conflict? 1. A consumer complaining to a retailer about the service he received. 2. A retailer complaining about receiving damaged goods from a wholesaler. 3. A Ford dealer complaining that another Ford dealer is advertising in its territory. 4. A consumer complaining to a producer about the quality of a product. 5. E.A retailer complaining about a producer's pricing.