BUAD 3010 Chapter 10 Quiz

4. value delivery network

A(n) _______ is made up of the​ company, suppliers,​ distributors, and,​ ultimately, customers who​ "partner" with each other to improve the performance of the entire system. 1. marketing channel 2. contact 3. channel level 4. value delivery network 5. supply chain

1. Administered VMS

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent? 1. Administered VMS 2. Franchise 3. Corporate VMS 4. Contractual VMS 5. Conventional distribution channel

2. disintermediation

Online marketers taking business from traditional​ brick-and-mortar retailers is an example of​ _____. 1. vertical conflict 2. disintermediation 3. franchising 4. an administered VMS 5. horizontal conflict

3. intensive

Producers of convenience products typically use​ ______ distribution. 1. franchise 2. direct 3. intensive 4. selective 5. exclusive

5. corporate VMS

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________. 1. contractual VMS 2. administered VMS 3. vertical marketing system 4. conventional distribution channel 5. corporate VMS

3. the number of intermediary levels

The length of a channel is indicated by​ ___________. 1. the number of wholesalers in the channel 2. the number of final consumers 3. the number of intermediary levels 4. the number of retailers in the channel 5. the number of producers

5. A franchise

What is the most common type of a contractual​ VMS? 1. A retailer 2. A wholesaler 3. A supplier 4. A channel intermediary 5. A franchise

2. targeted levels of customer service

When setting channel​ objectives, companies should state the objectives in terms of​ ______. 1. the length of the channel 2. targeted levels of customer service 3. exclusive distribution arrangements 4. expected profitability 5. competitor's objectives

4. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following is a reason that producers use marketing channels and channel​ intermediaries? 1. Marketing channel decisions only require a​ short-term commitment. 2. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. 3. Using channel intermediaries increases the number of contacts with customers. 4. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. 5. Using marketing channels allows producers to retain control over how and to whom they sell their products.

3. A Ford dealer complaining that another Ford dealer is advertising in its territory.

Which of the following is an example of horizontal channel​ conflict? 1. A consumer complaining to a retailer about the service he received. 2. A retailer complaining about receiving damaged goods from a wholesaler. 3. A Ford dealer complaining that another Ford dealer is advertising in its territory. 4. A consumer complaining to a producer about the quality of a product. 5. E.A retailer complaining about a​ producer's pricing.