BUS 401 Chp 10

Instead of focusing on how to bring a customer to a Web site, wireless marketing strategies focus on: a. Bringing the message directly to the customer at the point of need b. Content-rich messaging c. Delivering personalized messages d. Pushing Web sites to customers

a. Bringing the message directly to the customer at the point of need

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n): a. Exchange. b. Vertical market. c. Private exchange d. e-hub

a. Exchange.

The lowered costs of information storage, processing, and communication, along with the improvement of data quality has resulted in which unique quality of e-commerce? a. Information density b. Richness c. Customization d. Interactivity

a. Information density

Through what channel did e-commerce first evolve? a. Online advertising sales b. Internet portals c. Online book sales d. Internet service providers

a. Online advertising sales

A "supersite" that provides a comprehensive entry point for a huge array of Internet resources and services is called a(n): a. Portal b. Online syndicator c. Content provider d. Information broker

a. Portal

According to your reading of the text, which problem is stalling the widespread adoption of m-commerce? a. Slow transmission rates b. Lack of common standards c. Lack of security d. Awkward screens and keyboards

a. Slow transmission rates

Which of Porter's competitive forces was NTT DoCoMo responding to with its technological changes to its cell phones? a. Traditional competitors b. New market entrants c. Substitute products and services d. Customers

a. Traditional competitors

Tools that record customer activities at Web sites and store them in a log for further analysis are called: a. clickstream tracking tools. b. customer tracking tools. c. collaborative filtering tools. d. filtering tools.

a. clickstream tracking tools.

Reducing the business process layers in a distribution channel is called: a. disintermediation. b. BPR. c. market segmentation. d. network effects.

a. disintermediation.

An extranet that links a large firm to its suppliers and other key business partners is called a(n): a. private industrial network. b. e-hub. c. marketspace. d. exchange.

a. private industrial network.

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: a. procurement. b. e-procurement. c. supply chain management. d. electronic commerce.

a. procurement.

Based on your reading of the chapters, is e-commerce: a. still in its beginning phases. b. widely accepted by consumers, although technology is still quickly changing. c. not yet fully accepted by consumers, although much of its driving technology is firmly in place. d. well entrenched as a form of modern commerce.

a. still in its beginning phases.

The electronic payment system in which users make micropayments and purchases on the Web, accumulating a debit balance on their credit card or telephone bill is called a(n) _______ payment system: a. Smart card b. Accumulated balance digital c. Stored value d. Digital cash

b. Accumulated balance digital

What competitive advantage did the Gap see as an opportunity to exploit via its ecommerce Web site? a. Barrier to entry that restricts supply b. Demand control c. Economies of scale d. Process efficiency

b. Demand control

______________________ are more transaction oriented than private industrial networks. a. Private exchanges b. E-hubs c. Net marketplace d. Extranets

b. E-hubs

Which of the following is not one of the unique features of e-commerce technology? a. Information density b. Information asymmetry c. Richness d. Interactivity

b. Information asymmetry

Information __________________ exists when one party in a transaction has more information that is important for the transaction than the other party. a. transparency b. asymmetry c. symmetry d. imbalance

b. asymmetry

Vlogs are: a. virtual logs. b. blogs consisting of video diaries. c. video logs used by marketers to analyze real-time customer use of Web sites. d. virtual community blogs.

b. blogs consisting of video diaries.

Consumers selling goods and services electronically to other consumers best describes: a. disintermediation. b. consumer-to-consumer electronic commerce. c. mobile commerce. d. business-to-consumer electronic commerce.

b. consumer-to-consumer electronic commerce.

eBay is an example of: a. a click-and-mortar business. b. consumer-to-consumer electronic commerce. c. business-to-consumer electronic commerce. d. an online exchange.

b. consumer-to-consumer electronic commerce.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): a. virtual community. b. marketspace. c. online marketplace. d. E-hub.

b. marketspace.

Net marketplaces: a. focus on continuous business process coordination between companies for supply chain management. b. operate as independent intermediaries between buyers and sellers. c. are geared towards short-term spot purchasing. d. are more relationship oriented and less transaction oriented than private industrial

b. operate as independent intermediaries between buyers and sellers.

A personalization technique used by many Web sites is the gathering of demographic information provided by the customer to provide: a. interactivity. b. personalized Web pages. c. recommendations based on assumed interests. d. localization.

b. personalized Web pages.

Online marketplaces: a. save users money and time by processing online sales dealings. b. provide a digital environment where buyers and sellers can establish prices for products. c. create revenue by providing digital content over the Web. d. sell physical products directly to consumers or individual businesses.

b. provide a digital environment where buyers and sellers can establish prices for products.

Transaction brokers: a. generate revenue from advertising or from directing buyers to sellers. b. save users money and time by processing online sales dealings. c. provide a digital environment where buyers and sellers can establish prices for products. d. sell physical products directly to consumers or individual businesses.

b. save users money and time by processing online sales dealings.

The effort required to locate a suitable product is called: a. price discrimination. b. search costs. c. menu costs. d. transparency costs.

b. search costs.

EDI is: a. the use of Internet technologies for electronic data transactions. b. the exchange between two organizations of standard transactions through a network. c. electronic data invoicing. d. electronic delivery infrastructure.

b. the exchange between two organizations of standard transactions through a network.

Which new development is helping expand B2B e-commerce opportunities? a. podcasting b. blogs c. .NET and Web services d. Dropping of computing and networking component prices

c. .NET and Web services

Which of the following businesses utilizes the content provider Internet business model? a. Amazon.com b. eBay.com c. CNN.com d. Motocross.com

c. CNN.com

Since the dot-com bubble burst of 2001, e-commerce revenues: a. Have essentially stagnated b. Show signs of stabilizing c. Have returned to solid growth d. Have returned to exponential growth

c. Have returned to solid growth

Which type of applications take special advantage of the unique capabilities of mobile technology? a. Text-based messaging b. Personalized services c. Location-based applications d. Interactive, video-rich applications

c. Location-based applications

Digital goods are goods that: a. are produced digitally. b. are sold over digital networks. c. are delivered digitally. d. All of the above.

c. are delivered digitally.

The organizational department responsible for handling customer service issues is the: a. service center. b. customer support. c. call center. d. sales department.

c. call center.

Tools that compare user behavior and interests to make purchasing recommendations to users are called: a. clickstream tracking tools. b. customer tracking tools. c. collaborative filtering tools. d. filtering tools.

c. collaborative filtering tools.

Varying a product's price according to the supply situation of the seller is called: a. menu pricing. b. supply pricing. c. dynamic pricing. d. asymmetrical pricing.

c. dynamic pricing.

From your reading of the text, which strategy is an overarching focus for Stonyfield Farm: a. low-cost leadership. b. product differentiation. c. focus-on-market niche. d. strengthen customer and supplier intimacy.

c. focus-on-market niche.

Compared to traditional goods, digital goods: a. have higher marketing costs. b. have lower production costs. c. have greater pricing flexibility. d. have higher inventory costs.

c. have greater pricing flexibility.

The cost to a merchant of changing the price of a product is called a: a. pricing cost. b. dynamic pricing cost. c. menu cost. d. switching cost.

c. menu cost.

Information density refers to: a. the complexity and content of a message. b. the total amount and quantity of information delivered to consumers by merchants. c. the total amount and quantity of information available to all market participants. d. the amount of information available to reduce price transparency.

c. the total amount and quantity of information available to all market participants.

What marketing tactic helped U.S. Cellular discover teenage concerns about minutes used for incoming calls? a. Vlogs b. Collaborative filtering c. Clickstream tracking d. Blog watching

d. Blog watching

Which of the following is an ad that opens automatically and does not disappear until the user clicks on it? a. Banner ad b. Controlled ad c. Portal ad d. Pop-up ad

d. Pop-up ad

What strategy was implemented by Stonyfield Farm's use of blogs? a. Low-cost leadership b. Product differentiation c. Focus-on-market niche d. Strengthen customer and supplier intimacy

d. Strengthen customer and supplier intimacy

Which of the following is not a recent development in e-commerce? a. Growth of wireless Internet connections b. Online, interactive models for newspapers and other traditional media c. Use of blogs as a commercial medium d. Transformative growth of e-commerce retail sales

d. Transformative growth of e-commerce retail sales

Which of the following Internet business models does Amazon.com use? a. Information broker b. Transaction broker c. Online service provider d. Virtual storefront

d. Virtual storefront

Businesses retailing products and services directly via the Internet to individual consumers best describes: a. business-to-business electronic commerce. b. consumer-to-consumer electronic commerce. c. mobile commerce. d. business-to-consumer electronic commerce.

d. business-to-consumer electronic commerce.

Internet content providers: a. generate revenue from advertising or from directing buyers to sellers. b. save users money and time by processing online sales dealings. c. provide a digital environment where buyers and sellers can establish prices for products. d. create revenue by providing digital content over the Web.

d. create revenue by providing digital content over the Web.

Pure-play businesses: a. are an example of business-to-business electronic commerce. b. do not sell a physical product. c. are extensions of traditional bricks-and-mortar businesses. d. did not have an earlier existing bricks-and-mortar business before they went to the Internet.

d. did not have an earlier existing bricks-and-mortar business before they went to the Internet.

Compared to digital markets, traditional markets: a. have lower search costs. b. have higher marketing costs. c. have higher delayed gratification effects. d. have higher transaction costs.

d. have higher transaction costs.

Selling the same goods to different targeted groups at different prices is called: a. price customization. b. price opacity. c. price gouging. d. price discrimination.

d. price discrimination.

The electronic payment system that uses a credit card-size plastic card that stores digital information and that can be used for electronic payments in place of cash is called: a. digital cash. b. e-cash. c. digital wallet. d. smart card.

d. smart card.

The quality of ubiquity, as it relates to e-commerce, is illustrated by: a. the same set of standards being used across the globe. b. plentiful, cheap information. c. the enabling of commerce worldwide. d. the availability of Internet technology everywhere and anytime.

d. the availability of Internet technology everywhere and anytime.