BUS 421 CH 8 Quiz

What is true? A) People often use A/B tests to test competing marketing ideas in a department B) The value gained from A/B testing usually outweighs potentially frustrating customers C) A/B Testing is not a time to try crazy ideas D) Protect your A/B test from too much input form other departments in the company

A

Which A/B testing stage typically uses a larger portion of the potential audience? A) Exploitation stage B) Experimental stage C) Bandit stage D) Exploration stage

A

Which is true about designing A/B tests to extract maximum meaning? A) A and B should have identical content except for the hypothesized elements B) A and B should have different content except for the hypothesized elements C) A should always be the control D) A and B should have two levels each

A

Which is true of a bandit test? A) It has an adaptive exploitation stage B) It removes people from the exploitation stage C) It is an A/B Test with a hidden exploration stage D) It is an A/B Test but with an extra exploitation stage

A

Which statement is false? A) A/B Tests = real marketing firm's brick and mortar store experiments B) A/B Tests are often automated C) A/B Testa re often run as part of a live marketing effort D) A/B Tests = Split Tests

A

A/B tests are... A) More similar to lab experiments than field experiments B) Controlled experiments C) Never field experiments D) Not truly experiments

B

What is the problem of "local maxima?" * A) A/B Tests fail to test conditions that may have better outcomes B) A/B Tests fail to test conditions that may have better outcomes C) A/B Tests fail to test conditions that will optimize the company's local concerns D) A/B Tests fail to attract local participants

B

Which is true? A) A/B Testing is only done for websites and email B) A/B Testing is often done in brick and mortar stores C) A/B Testing is only done in a digital environment D) A/B Testing is only done for direct mail

C

Which of the following is NOT an A/B Test? A) Split Test B)A/B/N Test C) Optimize Test D) Controlled experiment in the digital world

C

Which of the following is NOT an A/B Testing tool? A) Qubit B) Google Experiments C) AB Tasty D) AB Lab

D