BUS COM Visual Media
Making sure your images are all consistent and uniform allows you to
"Break pattern" to really draw attention to a specific area
Question When choosing images that meet the uniformity standard of visual media, you can effectively use them to
"Break pattern" to really draw attention to a specific area
Videos increase your message's accessibility because it:
"humanizes" a company and its mission by showing employees at work
Captioning an image with detailed "alt text" is a way to
?
If a company wants to utilize a video in their annual report, what is the most effective, professional, and BEST way to do so?
?
Mat recently made a screencast they sent out to their team that showed how to create a new product in the company's CRM software. However, Mat was still receiving a lot of emails asking how to complete this task. Which of the following should Mat do?
?
Tables often accompany charts and graphs in consideration of sight impaired audience members because
?
If I'm communicating a project timeline, the best chart for my project would be
A Gantt chart
If I'm managing a project for my team and want to keep track of all the different moving pieces, the chart that might best suit me is
A Gantt chart
A diagram or picture will more easily help communicate
A complicated process or idea
If you're communicating a complicated idea or process
A diagram or picture may help communicate the process more easily than trying to write it out
If you've got a bunch of numerical data and you're trying to show a trend over time, your best choice for a chart is probably
A line graph
Which of the following is an example of clarity in visual media?
A simple image with no distractions featured in the background
Use of color in persuasive image will
Allow you to associate the emotion of the image with your brand
"Revenues are decreasing" is an example of
An active chart title
A communicator can use the colors of her company's brand
And still provide shading and contrast where needed
Nacoma has created a series of icons for use on the company's website. However, her boss, Jun-young, has given her a lot of feedback and recommendations to revise the icons. What should Nacoma do?
Ask Jun-young clarifying questions, then revise her icons accordingly.
Which of the following is not a good technique for interviewing people on video?
Ask all your questions at once and tape them all in one long shot
Your colleague, Chichi, has asked you to develop a visual aid to include in a proposal she's working on for a new project. You developed a chart that she isn't quite happy with. How should you respond to Chichi's feedback?
Ask directed questions to get a better understanding of what Chichi wants the chart to show.
A mnemonic is best supported
By the written word, considering that mnemonics use text to create a memorable word or phrase
Information like the sample size of a survey or source information
Can be included in a caption
When using an image in a communication, a communicator can make it more accessible to sight and hearing disabled audience members by
Captioning it with detailed "alt text"
Managing a lot of data in a composition chart, you choose to group the types of data to have fewer "slices of pie." This increases the chart's"
Clarity
Gabu tweeted an image from the company's Twitter that he thought would get a lot of traffic. However, while some people have liked and retweeted the image, it didn't get the amount of traffic he wanted. Which of the following should Gabu do?
Compare the image against his company's visual media standards to see what he could improve with his next tweet.
A license that allows creators of visual media to express which rights they want to reserve and which they wave is referred to by the name of the non-profit which grants them, and that is
Creative Commons
If a communicator has obtained visual media from another source for the purpose of criticism, commentary or to teach, then that use of visual media may fall under
Fair Use
If a new product has been introduced, a video
Is a great way to communicate it to the company
JT is developing an infographic to include for marketing to use in their next campaign. She asked her coworker Mike to look it over, and he thinks the infographic could use some work. How should JT respond to Mike's feedback?
JT should ask directed questions to figure out what Mike thinks needs improvement.
One way to manage a lot of data in a composition graph is to
Look for similar traits among the data and group them (e.g. types of movie theaters, kinds of soda pop)
As part of the process to evaluate the effectiveness of a particular email, you should answer three questions: Did the audience receive the message sent? Did the audience consume any of the message? Did the audience understand the message? Which of the following actions will answer the question "Did the audience consume any of the message?"
Measuring how many people clicked through a link in the email
Ashwin is measuring the success of an email encouraging customers to upgrade the strength of their passwords. Which of the following actions will tell him if people understood the message?
Measuring the amount of customers that changed their passwords
Paula is riding the bus to work and wants to watch the newest video posted by her favorite blogger. She realizes she forgot her headphones! Thankfully the video has closed captions so she can still watch it without the sound disrupting other passengers on the bus. What is this is an example of?
Media that has been made accessible benefiting people with or without disabilities
There are many items you need to make a video, but the three most important ones to make a quality product are:
Microphones, camera, and tripod
Contrast is a visual principle that is identifiable by
One element of a visual standing out against the rest.
The visual principle of contrast is demonstrated by
One element of a visual standing out against the rest.
Tomas is a floor manager at a sandwich shop. Tomas wants to redesign the menu because many customers are not aware of the special lunch combinations that the shop offers. He redesigns the menu to use different fonts and underlining distinguish their combination options instead of just using color. How would this redesign make the menu available to the widest audience possible?
People with or without color blindness will be able to read the menu more easily.
If you're interviewing your subject, you want to get answers on video the first time around because
The answers will be fresh and the speaker animated. You know what people sound like when they've told a story again and again; it just doesn't pop!
A company uses charts and graphs well in their annual report when
They are on brand
Do text and visuals work best together, or individually?
They can work together or stand alone. If the visual tells the whole story, you don't need text.
Which of the following statements are true about text and visuals?
They can work together or stand alone. If the visual tells the whole story, you don't need text.
If a communicator wants to convey a singular, impactful idea, they can
Use a clean and simple image
When choosing colors for your graph, you should
Use a contrasting color to call out a piece of the chart that you want your audience to notice
If you're preparing material for a speech, it's best to
Use text only when there's a strong, powerful idea involved
When preparing slides for a speaker, a good communicator will include plenty of images and
Use text only when there's a strong, powerful idea involved
When watching a video, hearing impaired audience members can benefit from
Video captioning and transcripts
What is one benefit of a company's choice to use a website to distribute their annual report instead of using a PDF (or another static document)?
Websites allow for the use of video
Graphic artists use this principle to show that objects in a visual have a connection with one another.
alignment
If you want to make sure all the elements in your graphic seem connected to each other, you might use the visual design principle of
alignment
The image of a kitten on a plain white background is an example of the principle of:
clarity
If a communicator needs to show the pieces that make up a whole, he or she can use a:
composition graph
Which chart does not necessarily show the passage of time?
infographic
It's considered "fair use" if a piece of visual media is obtained from another source and used for
news reporting or teaching
Our visual standards are based on the seven principles of business communications, which are clarity, consistency, relevance, conciseness, objectivity, completeness and consideration of audience knowledge. The standard for evaluating the effective use of visual media that's not explicitly called out in those seven principles is:
persuasive
Visual media that is purchased with a one-time payment and includes no additional payments for copies sold or time used is referred to as being
royalty free
As part of the process to evaluate the effectiveness of a message, your boss has asked you to measure the amount of time people have spent on a new page on your company's website. Which question will doing this answer?
Did the audience consume any of the message?
As part of the process to evaluate the effectiveness of a message, your boss has asked you to measure the amount of people who opened up a particular email. Which question will doing this answer?
Did the audience receive the message sent?
Michelle is measuring customer engagement with the last email campaign at her company. Which of the following actions will tell her if people understood the message of the campaign?
Distributing a survey to customers
Aimee is creating a pie chart showing the distribution of traffic her company gets on their four primary social media channels. Which of the following is the best title for her chart showing this distribution?
Distribution of Social Media Traffic
Screen readers will
Do a better job reading tables than they will charts and graphs
Fonts are a part of our visual communication as well as our written communication, and if choosing more than one you should confirm that they are:
Easy to read and complementary to one another
Using a clean and simple image to help communicate your idea
Helps convey a singular idea and creates impact
Ming is a manager at a home improvement store and is sending an email to his employees about a new procedure to request time off. The email has an instructional video to describe the procedure that has closed captions making it more accessible. How does including closed captions make this video available to the widest audience possible?
If someone is unable to watch the video with the sound on they can still read along to understand the video.
Amiel is a regional manager who will be giving a presentation on current employee training programs and retention rates. She has made an infographic image to showcase how efficient the onboarding process she implemented has been for her region. Amiel makes sure that there is a text description of what the image is showcasing. How would including alternative text (alt-text) make this infographic available to the widest audience possible?
If someone needs to download the presentation and the image does not appear they will still know what the image was describing.
As regional manager, Rav is in charge of giving a presentation about the Q2 sales goals for the stores he supervises. In his powerpoint slides he has several tables and graphs reporting on the sales goals from Q1. All of the graphs and tables have text descriptions in the notes section of the slides. How would including alternative text (alt-text) make this powerpoint available to the widest audience possible?
In case someone missed the meeting they could download the powerpoint slides and not be confused by the information in the graphs.
Marco is preparing a presentation for a meeting with representatives from a potential business partner. He wants to convince them to partner with his company over anyone else. Which is the best strategy for him as he prepares visual aids for his presentation?
Include images of happy people alongside data showing how his company has impacted customers.
Renee is creating a chart showing an increase in traffic to her company's marketing site. Which of the following is the best title for her chart showing this increase?
Increase in Marketing Site Traffic
A visual that gives a lot of information on a particular subject is called a(n)
Infographic
Maria is preparing for a presentation she will be delivering to her fellow store managers at a district meeting. She's decided to use a PowerPoint in order to keep herself on track. Which of the following is the best piece of advice for her to keep in mind?
She should use just enough words on her slides to remind her what her next topic is.
A line graph is used to
Show the trend in numerical data over time
If a company is talking about the future and how its products will nourish generations of users, then the images it chooses for its report should
Support that mission statement
When a company uses images, those images should
Support the company's brand and mission statement
A type of non-numerical data chart is
venn diagram
When trying to show a two groups and their properties, and a place where those properties intersect, you might choose a
venn diagram
If the speaker is visibly uncomfortable and doesn't speak effectively:
video may not be a good choice for this communication
