BUS Communication

This section may include dates, deadlines, or a summary. a. Closing with a purpose b. Writing the subject line c. Opening with the main idea

a. Closing with a purpose

Companies can attract devoted participants and create brand loyalty by creating ________.

online communities

Networking sites have become increasingly important for building professional networks. Sites such as LinkedIn are used to help job seekers and recruiters connect; therefore, it is important for potential candidates to craft their profiles___________.

with the care they would use in crafting a résumé

Which of the following displays the strongest use of a subject line? Help Please Volunteers needed for Saturday's Charity Run

Volunteers needed for Saturday's Charity Run

You work on the marketing team for a software development company. You do not work closely with the development team; however, you need to know the status of projects in order to coordinate marketing and sales efforts. In the past there have been communication-related mishaps with the release of new products. You want to avoid this in the future and decide to recommend electronic communication tools to help facilitate smoother product release efforts. Which electronic communications tool would you recommend? A podcast A wiki A professional blog

A wiki

When wishing to acquire information from customers who use your products, which method would yield the best results? Podcast Wiki Blog

Blog

IM is increasingly used by businesses. Identify the reasons workers find IM useful. Check all that apply. Security Cost savings Productivity boost Presence functionality Convenience

Cost savings Productivity boost Presence functionality Convenience Explanation: The pros of instant messaging include speed, cost savings, presence functionality, convenience, unobtrusiveness, and increased productivity. The cons of instant messaging include security, litigation, control, compliance issues, and loss of productivity.

Maria is an executive coach who wants to use podcasts to create a series of instructional videos and audio casts for her clients. She has never created a podcast before. What tips should Maria follow when creating her podcasts? Check all that apply. Decide whether to use an extemporaneous or scripted delivery. Record the podcast without practicing to capture authenticity. Create the podcast in public to provide realistic background noise. Decide whether to record one podcast or a series. Organize the message.

Decide whether to use an extemporaneous or scripted delivery. Decide whether to record one podcast or a series. Organize the message.

Xochi is a corporate PR consultant. She must monitor multiple information sources to search for employees and needs to enable workers to tag, follow, and view activity feeds. What tool should Xochi use to search and manage this information? Enterprise social media network Social bookmarking Blogs

Enterprise social media network

Which of the following tips for using social networks will help you keep your job? Reject coworkers' "friend" requests. Establish boundaries. Tag all pictures.

Establish boundaries.

Which of the following will help you make the best impression possible with your blog? Check all that apply. Include a call to action Create a conversation with no editing Use close-ended questions Respond to posts respectfully Create a strong opening paragraph Use a detailed title Provide evidence in the body

Include a call to action Respond to posts respectfully Create a strong opening paragraph Provide evidence in the body

Which of the following has been cited by businesspeople as why e-mail is not as effective as it should be? Having to proofread a message Lack of jargon and industry buzz-words Use of attachments Ineffective writing

Ineffective writing

Read the following IM transcript and answer the question. Gene Kestler: Did you hear about the new customer ? Gene Kestler: Dude! Where are you! We need to talk NOW! Gene Kestler: Come on Herb. I know you're there and this is BIG Does the preceding IM transcript apply professional best practices? No Yes

No No, this transcript does not follow professional best practices. It expects an immediate response and indicates confidential or otherwise inappropriate information for a text message

To avoid litigation and security issues, you should: Not use IM to send confidential or sensitive information Respect receivers by employing proper grammar, spelling, and proofreading Make yourself unavailable when you need to complete a project or meet a deadline

Not use IM to send confidential or sensitive information

What functions can companies improve by using wikis for collaboration? Project management Customer interaction Communication with investors

Project management

What are the risks of social networking for businesses? Check all that apply. Sharing of sensitive information brand evangelism Cyber criminals Embarrassing employee posts

Sharing of sensitive information Cyber criminals Embarrassing employee posts

4. Blogging for Business How do organizations utilize blogs? Check all that apply. To attract a vast audience To build brands Viral marketing To conduct group performance evaluations For crisis communications

To attract a vast audience To build brands Viral marketing For crisis communications

To: Ellen Stanford From: Thomas Gregory [1] Proposed Agenda for November 6 Meeting Dear Ms. Stanford, [2] Please review the following agenda for our next shareholder meeting and recommend any changes. [3] • Rising stock prices • Discussion of new investors • Portfolios and new funding • Introduction of new vice-president [4] Please send any changes to the agenda to me by 3:00 p.m., November 3. Many thanks, Thomas Thomas Gregory Financial Analyst Office: 854.454.4356 Fax: 435.458.9738 Cell: 834.435.8490 Which part of the e-mail is part [1]? a.Subject line b.Explaining in the body c.Opening with main idea

a.Subject line

1. Preparing E-mail Messages and Memos Before sending a message, you must choose the proper communication channel. Although e-mail messages and memos are similar, they are not interchangeable. Determine whether the following scenario should be handled in an e-mail or as a memo sent as an attachment in an e-mail. You need to send the quarterly sales report to coworkers in your department. a. E-mail b. Memo attachment

b. Memo attachment E-mail messages are most appropriate for short, informal messages such as routine requests and responses to inquiries. Memos are most appropriate for delivering confidential internal data, longer reports, or more formal internal messages.

Which part of the e-mail is part [2]? a. Closing with a purpose b. Opening with main idea c. Explaining in the body

b. Opening with main idea

2. Workplace Messaging and Texting Instant messaging (IM) enables users to communicate in real time via the Internet. Complete the following sentence about instant messaging. Instant messaging is designed for_________ messages.

brief and fast

Which part of the e-mail is part [3]? a. Closing with a purpose b. Subject line c. Explaining in the body

c. Explaining in the body

3. Making Podcasts and Wikis, Work for Business Businesses have embraced podcasting to broadcast________ that doesn't require interaction. For example, some companies use podcasts to broadcast HR policies that can be accessed on demand.

repetitive information