BUSI 3660

Posts on Pinterests

Several pinboards. Original content. Link images. Use keywords and phrases in your pin descriptions to lead current and potential followers to your Pinterest boards.62 Like Twitter, Pinterest supports hashtags to categorize content. Optimize photos especially for phones and tablets. Special offers. Use FB to grow Pinterest presence.

Twitter Complaints

70% of companies ignore but research suggests 83% of the time responding can improve customers goodwill.

How can you Make a Positive Impression During and After an Interview?

Project a professional presence. Manage first impressions by arriving a few minutes early and looking ready to work. Greet people professionally, and treat support staff with courtesy and respect. Be prepared for meals and social gatherings. Learn proper dining etiquette, plan for conversation and small talk, and be sure to talk to everyone at the table. Compose effective post-interview messages, such as thank-you messages that show gratitude, demonstrate what you learned, sell your strengths, and focus on audience benefits. If you have not heard anything after two weeks, compose a follow-up message to inquire about the status of an open position When you get a job offer, follow up by accepting, rejecting, or negotiating the offer. When you accept an offer, withdraw yourself from consideration for other jobs. When you receive job rejections, follow up politely to leave a good impression. Evaluate your performance by asking yourself several questions: Did you make a good impression? Did you bring everything you needed? Did you stumble with any answers? What went well? Identify your strengths and weaknesses to evaluate your performance and increase your interview success.

Communicating on Blogs

Require more development and pay attention to design. Make it easy to read and texts visually appealing.

Follow-up for Jobs

Research indicates that HR mangers prefer to receive follow-ups from applicants by email (87 percent) and phone calls (81 percent) over handwritten notes (38 percent) or social media (27 percent) or text messages (10 percent).

Thank You Note

Send within 24 hours after an interview.

Posts on Instagram

Skyrocketing in popularity among companies, primarily because it has brand engagement 10 times higher than on Facebook and more than 50 times higher than on Pinterest or Twitter. Choose one or two filters you will use for every photo. Post images for a small screen. Don't forget the caption. KISS or go for long and emotional. Hashtags Sales Channel

Social Media Crisis

76 percent of social media crises could have been avoided if the company had been prepared to respond by having a social media crisis management plan in place

List of question to prepare

8-10 questions

Jobs through Networking

A LinkedIn survey reported that 85 percent of people surveyed found their last job through networking. Other research suggests that 71 percent of human resource professionals believe employee referrals provide the best job applicants.

How can Businesses Plan, Implement, and Evaluate a Social Media Strategy?

Analyze goals, audience, and social media options to develop a social media strategy. Make decisions about your social media goals and the audience you want to reach. Then choose the social media platforms and publishing strategies that will help you achieve your goals. Compose effective social media content for each platform. Some criteria, such as being conversational, valuable, original, passionate, and interactive, will help your content stand out on any social media platform. However, optimizing your use of different tools, such as Facebook, Twitter, Pinterest, and blogs, requires tailoring your content for each one. Evaluate the success of your social media efforts. Return to your original goals to determine the best way to track your progress. A range of measures, such as number of Facebook or Twitter followers, or percentage of positive online comments, will help you determine how you are doing and what you need to tweak or expand.

How do you Prepare for a Job Interview?

Analyze how to benefit from different types of interviews. Capture interest in preliminary interviews, which often begin at career fairs. Because you will have only a few minutes with a recruiter, be assertive, demonstrate your knowledge, and ask good questions. Some companies also send recruiters to campus for preliminary, first-round interviews, which offer you a little more time to impress the recruiter with your knowledge and questions. If you live far from the company, you may also be interviewed virtually, either by telephone, live video, or a recorded interview. If you are invited to interview onsite at the company, prepare for several formats, including traditional one-on-one interviews, panel and group interviews, and action interviews. Whatever type of interview you have, be sure to sell your strengths. Compose good answers—and good questions. Compose effective answers to typical questions. Typical questions focus on you, your past employment, your job search, and your suitability for the job. For each question, plan a 30- to 60-second summary of your strengths, focusing on skills and qualities required for the job. Provide evidence that convinces the employer to hire you. Use the STAR method to respond to behavioral questions to demonstrate how you handled past challenges. Also, compose questions to ask about the company and the position to demonstrate your interest. Do not ask questions you could have easily found answered online. Evaluate your professional appearance. Wear business formal attire to an interview, even if the company culture is casual. Your goal is not to express your personality through your clothing but to allow people to focus on what you say. Look professional by ensuring your clothes fit properly, being conservative in your grooming and makeup, bringing a portfolio or business case, wearing a watch, and turning off your cell phone.

How do you polish your professional presence for a job search?

Analyze your career goals, strengths, and skills. Gain experience with internships and summer jobs, and gain transferrable skills by volunteering. Outline your experiences and identify areas of expertise and sellable qualities. Recognize your weaknesses. Compose your brand message and strategic social media content. Create a brand message that communicates your value to an employer and make that content visible in your email, business cards, and online content. Take advantage of social media to project your professional presence. Target specific social media communication outlets, such as Facebook, LinkedIn, and Twitter. Post positive status updates, emphasize your accomplishments, and highlight your value to employers. Evaluate your virtual professional image by reviewing your emailimage, your business cards, your telephone image, and your online image.

How do you find Job Opportunities and Submit Applications?

Analyze your options for finding job opportunities by registering with career centers and job banks. Join professional organizations, and target specific employers. Develop a professional network and use social networking outlets. Compose an effective elevator pitch to ensure that you are well prepared to persuasively sell yourself. Start with a rhetorical question, highlight your skills with a short story, avoid technical terms, and end with a direct request. Time yourself to ensure that it's less than a minute long, and memorize your pitch, but sound conversational when you deliver it. Compose persuasive cover letters, using AIDA to gain attention in the first paragraph, build the employer's interest and desire in the middle paragraph(s), and motivate action in the last paragraph. Letters for unsolicited applications—and letters for jobs where you are not a perfect fit—require more persuasion than solicited responses for jobs that are a perfect match for your qualifications. Select a medium for submission and follow up as necessary. Many employers require online submissions, though emailed applications also are often accepted. Unsolicited applications may be best through regular postal mail. If you do not hear from an employer within a reasonable amount of time, follow up by email or telephone.

How do you Compose an Effective Résumé?

Analyze your options for organizing your résumé. Choose a format that allows you to highlight your strengths—either the chronological, functional, or combined format. Use templates as guides, not absolutes, to enhance your image with professional page layout and design techniques. Compose effective résumé content beginning with your name and contact information. If you include an objective, focus on what you can do for the employer. Sections on education and work experience are standard; these can include or can be followed by a separate section on capabilities and skills targeted to the employer's needs. Also include activities and accomplishments that highlight your strengths. Develop multiple résumés, if necessary, for different types of jobs. Ensure that your content is honest. Blatant exaggerations and content copied from résumé samples can quickly lead to rejection. Evaluate your content and design. Is it clear, complete, and concise? Does it use keywords from the job listing and emphasize information important to the job? Is it well designed? Is it proofread? Ask others to read your résumé and provide feedback.

Posts on Facebook

Average post reaches 10.71% of total audience of a page lower if you do not pay for advertising. Post regularly and take size of Facebook following into account. Two posts a day rule for larger companies but less than five a month for small companies. Take advantage of prime time. 12pm-3pm Monday, Wed-Friday. 12pm-1pm on Sat and Sunday. Other studies narrow the time between 1pm and 3pm on Thursdays and Fridays. No posts less than 40 characters. 160 - 175 characters got most engagement. Posts with images had 2.3 times the level of engagement. Put important info in the first 90 characters.

Communicating on Twitter

Compose tweets no more than 100 characters to leave room for your followers to reply and quote within the 140 characters. Include links to important information.

What are the top five social media sites?

Facebook, YouTube, Twitter, LinkedIn, Pinterest

What are Good Practices for Composing and Publishing Social Media Content?

Facebook: Post strategically. Post frequently and diversify content. Be brief and be visual to focus and capture your audience's attention. Reward your audience with offers, and value them by soliciting their opinion and responding. Manage important posts to keep them in front of your audience. Twitter: Be short and focused. Choose keywords strategically so that your potential audience can find you and follow you. Write posts worth reading: Be useful, consistent, polite, positive, and interesting. Put the key idea first, and keep the message simple. Extend your reach by using hashtags effectively and by writing posts short enough that they are easy to retweet. Pinterest: Engage with visual content. Generate original content, and link your images back to your business's website and blog. Organize your content into thematic pinboards and invite participation from your audience by encouraging them to pin images to their own boards or by creating special offers. Use your Facebook site to grow your Pinterest presence. Instagram: Build a visual brand. Instagram is extremely popular with younger consumers, and its success depends on visuals. To use Instagram successfully, choose a visual look, or filter, and use it consistently. Be sure that your images appear well in mobile applications. Take advantage of captions to tell the story. Take advantage of hashtags to help users find you. Take advantage of user-generated content to engage users with your brand. And, if you are a small business or entrepreneur, consider using Instagram as a sales channel. Blogs: Offer insights, advice, and information. Blogs provide you with an opportunity to be more expansive. Use that opportunity wisely. Provide your audience with content they will value: advice, insights, and information that is difficult to find elsewhere. Avoid focusing solely on your business's success or products. Also avoid controversial topics. Increase appeal and readability by using a great headline, adding images, formatting so that the reader can navigate easily, and being conversational. To be most effective, set a schedule for publishing, and use a template to write your posts.

Posts on Blogs

Focus on one thing Pay attention to the headline Add images Encourage comments, subscriptions, and sharing Use template

How can You, as an Employee, Use Social Media Responsibly?

Follow guidelines to avoid damage to your and your company's reputations. Separate your work and personal use of social media. Make sure that you identify messages as your own, rather than the company's. Be professional. And protect company confidentiality. Ignoring these rules could result in your termination.

Reviews

One study found that 60 percent of consumers questioned the quality of a local business if they read negative reviews, and one in three of these consumers would actually choose not to use a local business if they read negative reviews.

Social Media Guidelines

Only around 25 to 30 percent of companies have guidelines in place and instruct employees how to use them.

Posts on Twitter

Strategic keywords. 85-100 characters. All links will be a length of 23 characters. Put key idea first. Use hashtags

Communicating on Facebook

Use Facebook for longer messages, but keeps post relatively short (100-250 characters ) to increase engagement.

How can Businesses Use Social Media to Accomplish Specific Communication Goals?

Use social media to build goodwill. Create positive customer relationships by providing quick responses to questions and concerns, providing useful information that the audience wants and needs, and building a positive social media community that encourages consumers to connect with each other. Use social media to persuade. Build credibility by providing valuable content. Motivate action by creating an engaging experience, providing a trigger that prompts people to act, and making it easy for them to respond or "buy now!" Use persuasive techniques to appeal to emotion. Be likable by using a conversational tone and humor when appropriate. Provide social proof that others have bought your product or used your services. Promote a sense of scarcity by creating an exclusive or limited time offer. Help your audience reciprocate: Give them benefits before they buy. Help your audience be consistent: Remind them of past purchases and past actions. Control the spread of bad news through social media. Have a plan in place. Assess your risk for negative comments, and think about who might post them. Catch problems quickly by monitoring social media platforms, even on weekends. Ensure employees who monitor social media are empowered to respond. Then respond quickly and genuinely. Do not provide a generic response for all comments. Tailor the response to the specific comment, and use language that sounds natural rather than overly formal.