Business

______ includes all organizations, processes and activities involved in the flow of goods from the raw materials to the final consumer.

C. supply chain

Which of the following is a feature if the introduction stage of a product life cycle?

B. Nonexistent profits

The Characteristics of a product that a marketer offers are known as_____

B. Product feathers

Sending products by__________is the least expensive option available to producers.

B. Truck

In the context of product layers, which of the following exemplifies an actual product?

A. A jacket for protection in chilly, windy climatic conditions

Glinda goes to the supermarket for her monthly grocery shopping. As she waits in line at the cash register, she sees her favorite kiwi-flavored candles...

A. Convenience products

Pagpartet is a supermarket that sells good quality products and renders excellent client service. Pagpartet's membership program for regular clients offers good discounts...

A. Customer loyalty

_______ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value

A. Customer relationship management

Elvish Toys is a small-scale toy manufacture. The company sells its products to customers art its own retail shops. In this scenario, it is evident that Elvish Toys sells its products to its customers through a_____

A. Direct channel

AS Mart is a supermarket. It sells all Uris products at highly discounted rates...

A. Everyday-low pricing

Which of the following statements is true of cost-based pricing?

A. It determines the price by adding a fixed margin to the per-unit cost of a product.

In the context of marketers selling their products, ______ means encouraging consumers to buy through different venues.

A. Multichannel retailing

Ziffcorp, an electronic goods manufacturer, recently launched a new gaming console at a very low price. The company aims to capture as much of the market as possible....

A. Penetration pricing

Vermontz, an automobile company, pays a film studio to include uts new sports car....

A. Product placement

For successful product differentiation

A. The difference between a product and its competitor products should be larger rather than small

Businesses adopt and identify target markets for their products to:

B. Maximize the impact of the cost of marketing

An example of a pure good is:

B. A dual-colored reversible jacket

In the context of marketing research data, an example of primary data is____

B. A focus group

In the growth stage of the product life cycle, competition:

B. Begins as firms enter the market with new variations of existing products

Who among the following individuals is practicing green marketing?

B. Claire, who sells solar-powered watches

Which of the following business product categories refer to large capital purchases made by a company that are designed for a long productive life?

B. Installations

_______involves placing a producer's products in as many stores as possible

B. Intensive distribution

_______ is the ability of goods and services to satisfy consumer wants

B.Utility

_____ is the process of continually collecting information from the external marketing surroundings

C. Environmental scanning

In the context of breakheaven analysis,_____ remain constant regardless of how many products are sold

C. Fixed costs

dividing potential customers into groups of similar people is known as_______

C. Market segmentation

_______ refers to dividing the market based on consumer attitudes, interests, values, and lifestyles

C. Psychographic segmentation

In the context of prestige pricing, skimming only works when:

D. A product is tough to copy in terms of design, brand image, technology, or some other attribute

______ are distribution organizations that facilitate the movement of products from the producer to the consumer

D. Channel intermediaries

The goal____ of a product is to deliver the product to the right people, in the right quantities, at the right time, in the right place.

D. Distribution strategy

Monitoring and predicting consumer behavior is an objective of

D. Marketing research

______ are brands that the producer owns and markets

D. National Brands

Jared Elmer is the presidential candidate of National Ernest Party, a political party. The party's election campaigns have been focusing on projecting Jared's educational qualifications, political background, ancestral glory, etc. Which of the following marketing strategies do the election campaigns illustrate?

D. People marketing

Gas stations and fast food that often cluster conventionally at the bottom of freeway ramps are examples of

D. Place Utility

Which of the following modes of transportation provides the highest on time dependability?

D. Planes

Which of the following is a disadvantage of online retailing?

D. Product delivery takes at least a couple of days.

Which of the following exemplifies a discontinuous innovation?

D. Shinzen labs, food analysis and research laboratory

The purpose of the _____ stage of the new product development process of a company is to weed out proposals that do not fit with the comopany' objectives

D.idea screening