Business
______ includes all organizations, processes and activities involved in the flow of goods from the raw materials to the final consumer.
C. supply chain
Which of the following is a feature if the introduction stage of a product life cycle?
B. Nonexistent profits
The Characteristics of a product that a marketer offers are known as_____
B. Product feathers
Sending products by__________is the least expensive option available to producers.
B. Truck
In the context of product layers, which of the following exemplifies an actual product?
A. A jacket for protection in chilly, windy climatic conditions
Glinda goes to the supermarket for her monthly grocery shopping. As she waits in line at the cash register, she sees her favorite kiwi-flavored candles...
A. Convenience products
Pagpartet is a supermarket that sells good quality products and renders excellent client service. Pagpartet's membership program for regular clients offers good discounts...
A. Customer loyalty
_______ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value
A. Customer relationship management
Elvish Toys is a small-scale toy manufacture. The company sells its products to customers art its own retail shops. In this scenario, it is evident that Elvish Toys sells its products to its customers through a_____
A. Direct channel
AS Mart is a supermarket. It sells all Uris products at highly discounted rates...
A. Everyday-low pricing
Which of the following statements is true of cost-based pricing?
A. It determines the price by adding a fixed margin to the per-unit cost of a product.
In the context of marketers selling their products, ______ means encouraging consumers to buy through different venues.
A. Multichannel retailing
Ziffcorp, an electronic goods manufacturer, recently launched a new gaming console at a very low price. The company aims to capture as much of the market as possible....
A. Penetration pricing
Vermontz, an automobile company, pays a film studio to include uts new sports car....
A. Product placement
For successful product differentiation
A. The difference between a product and its competitor products should be larger rather than small
Businesses adopt and identify target markets for their products to:
B. Maximize the impact of the cost of marketing
An example of a pure good is:
B. A dual-colored reversible jacket
In the context of marketing research data, an example of primary data is____
B. A focus group
In the growth stage of the product life cycle, competition:
B. Begins as firms enter the market with new variations of existing products
Who among the following individuals is practicing green marketing?
B. Claire, who sells solar-powered watches
Which of the following business product categories refer to large capital purchases made by a company that are designed for a long productive life?
B. Installations
_______involves placing a producer's products in as many stores as possible
B. Intensive distribution
_______ is the ability of goods and services to satisfy consumer wants
B.Utility
_____ is the process of continually collecting information from the external marketing surroundings
C. Environmental scanning
In the context of breakheaven analysis,_____ remain constant regardless of how many products are sold
C. Fixed costs
dividing potential customers into groups of similar people is known as_______
C. Market segmentation
_______ refers to dividing the market based on consumer attitudes, interests, values, and lifestyles
C. Psychographic segmentation
In the context of prestige pricing, skimming only works when:
D. A product is tough to copy in terms of design, brand image, technology, or some other attribute
______ are distribution organizations that facilitate the movement of products from the producer to the consumer
D. Channel intermediaries
The goal____ of a product is to deliver the product to the right people, in the right quantities, at the right time, in the right place.
D. Distribution strategy
Monitoring and predicting consumer behavior is an objective of
D. Marketing research
______ are brands that the producer owns and markets
D. National Brands
Jared Elmer is the presidential candidate of National Ernest Party, a political party. The party's election campaigns have been focusing on projecting Jared's educational qualifications, political background, ancestral glory, etc. Which of the following marketing strategies do the election campaigns illustrate?
D. People marketing
Gas stations and fast food that often cluster conventionally at the bottom of freeway ramps are examples of
D. Place Utility
Which of the following modes of transportation provides the highest on time dependability?
D. Planes
Which of the following is a disadvantage of online retailing?
D. Product delivery takes at least a couple of days.
Which of the following exemplifies a discontinuous innovation?
D. Shinzen labs, food analysis and research laboratory
The purpose of the _____ stage of the new product development process of a company is to weed out proposals that do not fit with the comopany' objectives
D.idea screening