business ch. 11

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Which of the following characteristics of a well-chosen target market states that the people of the target must be willing and able to spend more than the cost of producing and marketing a product?

profitability

which of the following marketing strategies can be best employed for attracting tourists

place marketing

green marketing has created an abundance of promotional opportunities, as marketers reach out to consumers via new tools, such as interactive advertising, virtual reality displays, text messaging, and video kiosks.

False

which of the following has incited leading-edge marketers to set higher standards in key areas such as environmentalism, abolishment of sweatshops, and involvement in the local community?

Social Responsibility

Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate?

customer relationship management

A major disadvantage of primary data is that it gets frequently outdated

false

Cognitive dissonance is the payoff for delivering value and generating satisfaction

false

Consumer marketers direct their efforts to consumers who are buying products to use either directly or indirectly to produce other products

false

Escribo Marketing holds annual blood donation camps and conducts other similar charitable events in educational institutions. Escribo marketing is using people marketing

false

Recycle, dont drink and drive, buckle your seatbelt, support our political party, donate bloos, and dont smoke are all examples of popular causes that use event marketing

false

demographic segmentation refers to dividing the market based on where consumers live

false

developing specific programs to help customers validate their purchase choices is one way marketers attempt to increase cognitive dissonance

false

during the production era of marketing, the top business priority was to deliver unmatched value to customers

false

people marketing involves drawing people to a particular place

false

primary data tends to be lower in cost than secondary data

false

the amrketing concept has gathered momentum across thet economy, leading to the marketing era, unfolding over the last decade, which zeros in on long-term customer relationships

false

the commerce ministry of the Setina Islands, a tax haven country, has been advertising the country's business opportunities and tourist-friendly culture in various international magazines. The advertisements illustrate idea marketing.

false

In the year 1938, popoud, a chocolate manufacturing ocmpany

the selling era

A marketing plan is a formal document that defines marketing objectives and the specific strategies for achieving those objectives

true

In the context of marketing research, secondary data is existing data that marketers gather or purchase for a research project

true

Primary data is the new data that marketers compile for a specific research project

true

The social/ cultural element of the marketing environment covers a vast array of factors, including lifestyle, customs, language, attitudes, interests, and population shifts

true

through the use of technology, marketers can lower costs and deliver greater value to their customers

true

when it comes to creating customer satisfaction, perceived value is just as important as actual value

true

your target market is the group of people who are most likely to buy your product

true


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