business ch. 11
Which of the following characteristics of a well-chosen target market states that the people of the target must be willing and able to spend more than the cost of producing and marketing a product?
profitability
which of the following marketing strategies can be best employed for attracting tourists
place marketing
green marketing has created an abundance of promotional opportunities, as marketers reach out to consumers via new tools, such as interactive advertising, virtual reality displays, text messaging, and video kiosks.
False
which of the following has incited leading-edge marketers to set higher standards in key areas such as environmentalism, abolishment of sweatshops, and involvement in the local community?
Social Responsibility
Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate?
customer relationship management
A major disadvantage of primary data is that it gets frequently outdated
false
Cognitive dissonance is the payoff for delivering value and generating satisfaction
false
Consumer marketers direct their efforts to consumers who are buying products to use either directly or indirectly to produce other products
false
Escribo Marketing holds annual blood donation camps and conducts other similar charitable events in educational institutions. Escribo marketing is using people marketing
false
Recycle, dont drink and drive, buckle your seatbelt, support our political party, donate bloos, and dont smoke are all examples of popular causes that use event marketing
false
demographic segmentation refers to dividing the market based on where consumers live
false
developing specific programs to help customers validate their purchase choices is one way marketers attempt to increase cognitive dissonance
false
during the production era of marketing, the top business priority was to deliver unmatched value to customers
false
people marketing involves drawing people to a particular place
false
primary data tends to be lower in cost than secondary data
false
the amrketing concept has gathered momentum across thet economy, leading to the marketing era, unfolding over the last decade, which zeros in on long-term customer relationships
false
the commerce ministry of the Setina Islands, a tax haven country, has been advertising the country's business opportunities and tourist-friendly culture in various international magazines. The advertisements illustrate idea marketing.
false
In the year 1938, popoud, a chocolate manufacturing ocmpany
the selling era
A marketing plan is a formal document that defines marketing objectives and the specific strategies for achieving those objectives
true
In the context of marketing research, secondary data is existing data that marketers gather or purchase for a research project
true
Primary data is the new data that marketers compile for a specific research project
true
The social/ cultural element of the marketing environment covers a vast array of factors, including lifestyle, customs, language, attitudes, interests, and population shifts
true
through the use of technology, marketers can lower costs and deliver greater value to their customers
true
when it comes to creating customer satisfaction, perceived value is just as important as actual value
true
your target market is the group of people who are most likely to buy your product
true