business final
Which of the following is a difference between demographic segmentation and geographic segmentation?
Demographic segmentation refers to dividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live.
Which of the following statements is true in the context of employee separation?
Employers might transfer or lay off employees in response to changing business needs.
The employees of Kliguel, a public relations firm, are allowed to choose the weekdays they want to work, as long as they clock at least 40 hours in office every week. In the context of employee benefits, this scenario best exemplifies _____.
a flextime plan
The term _____ refers to policies meant to increase employment and educational opportunities for minority groups.
affirmative action
In the context of a structured interview, the most effective questions are typically _____; they ask the candidate to describe a situation that he or she faced at a previous job—or a hypothetical situation at the new job—and to explain the resolution.
behavioral
Devoinser is a home products company that sells plastic household supplies. In their print and television advertisements, they emphasize this line: "We use only recycled plastic to make our products. Recycle, reuse, and reinvent!" Which of the following marketing strategies does this scenario best illustrate?
idea marketing
The water authority of the metropolitan city of Bongkasea put up a sign near all public water taps that read the following: "Turn me off after use because I may not be free of cost in 2050." Which of the following marketing strategies does this scenario best illustrate?
idea marketing
Which of the following statements is true of conceptual skills?
they help managers understand how their company fits into the broader competitive environment
In the context of strategic planning, which of the following is true of mission statements?
they provide a clear long term focus for an organization
One of the first steps in the human resource (HR) planning process should be:
to figure out where the company stands in terms of human resources
Geraldo is a vice president at Magnolis Inc. He, along with a few other individuals in his rank, is responsible for setting the overall direction of his company. He establishes a clear vision for the company and the milestones that the company needs to achieve over a period of time. In this scenario, Geraldo belongs to the _____ management in the management hierarchy.
top
Miguel is one of the managers in a food preservative manufacturing company. He, along with a few other managers of his rank, engages in the strategic planning for the company every five years. In the context of managerial planning, Miguel is a _____ manager.
top level
Companies use marketing research to:
-identify external opportunities and threats -monitor and predict customer behavior -evaluate and improve each area of the marketing mix
The _____ established a minimum wage and overtime pay for employees working more than 40 hours a week.
Fair Labor Standards Act of 1938
Which of the following statements is true of consumer markets versus business markets?
The distinction between these two market categories lies in how the buyer will use the product.
Which of the following is true of contingency planning?
the senior manager spearheads this process but with input from the other levels of management
Which of the following statements is true of loyal customers?
they forgive marketers mistakes
A drawback that telecommuters face in an organization is that:
they have less influence within the organization
Which of the following is a difference between a job description and job specifications?
A job description defines the jobholder's responsibilities, whereas job specifications define the qualifications necessary to do a job.
Which of the following statements is true of customer relationship management (CRM)?
CRM works best when marketers combine marketing communication with one on one personalization
Which of the following statements is true of implementing strategies in an organization?
Implementation should happen largely through tactical planning.
Which of the following statements is true of equity theory?
It is based on perceptions, which are not always on the mark.
Julios Inc., a popular apparel brand, pays handsome salaries to its employees. However, to recognize the constant hard work of its employees, it also rewards them with noncash compensation in the form of health insurance, paid sick days, and the options of flextime and telecommuting. In this scenario, Julios Inc. is providing _____ to its employees in addition to salaries.
benefits
_____ refer to noncash compensation, including programs such as health insurance, vacation, and childcare.
benefits
For her excellent job performance, Joan, a creative director at an advertising firm, was given a lump sum payment at the end of the year. Given this information, Joan was most likely paid a _____.
bonus
_____ are lump-sum payments, typically to reward strong performance from individual employees.
bonuses
Which of the following is a similarity between demographic segmentation and psychographic segmentation?
both divide markets based on consumer characteristics
_____ refers to how people act when they're purchasing products to use either directly or indirectly to produce other products.
business buyer behavior
Psychologist Douglas McGregor proposed that managers should use Theory Y assumptions to:
capitalize on the intelligence of every worker
Lester, a hardware engineer, sells his old hatchback to buy a luxury sedan. As he starts driving the new car, he realizes that it is more difficult to maneuver the sedan than his old hatchback. He also realizes that maintaining the sedan is expensive. Lester is rather uncomfortable with the purchase decision he made. In the context of consumer behavior, which of the following concepts does this scenario best illustrate?
cognitive dissonance
Dustin loves dining at Jolenney, a continental restaurant. Whenever he has friends or family visiting him, he takes them to Jolenney for dinner. He personally gives feedback about the food to the restaurant manager and the chef every time he dines there. In the context of marketing, which of the following concepts does this scenario best illustrate?
customer loyalty
Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate?
customer relationship management
In the context of goal setting in an organization, the most effective strategic goals are:
defined in clear numerical terms
Gloria is a manager in a paints and coating manufacturing company. Although the authority of making the final decision lies with her, she is open to suggestions from her peers and employees and tries her best to incorporate them in various situations. In this case, Gloria is a(n) _____.
democratic leader
In the context of organizing, the term _____ refers to the division of workers into logical groups.
departmentalization
In the context of employee selection, the main categories of employment testing include _____.
drug testing
During the selling era of marketing, supply in many categories exceeded demand. This led to the:
emergence of the hard sell
Cadilengy, a nonprofit organization, is conducting a food fair in the month of October. The proceeds of this fair will go to charity. The restaurants and food product companies participating in the fair start distributing pamphlets about the fair in their outlets two months before the event. As a result, the fair gained popularity among the public. Which of the following marketing strategies does this scenario best illustrate?
event marketing
Rahul is a hardworking business administration student. When his business studies lecturer announces an important exam, Rahul decides to put in his best efforts and achieve the highest grade. However, Rahul gets demotivated when the lecturer announces that none has received an A till date, and he feels that it would be pointless to work hard from thereon. This scenario exemplifies _____.
expectancy theory
Gehnip, an animation company, has a vacancy for the post of digital painter. Its human resource (HR) department has advertised this vacancy in an employment website. In the context of HR planning, this scenario best illustrates _____.
external recruitment
Jack works in a cargo shipping company as a section leader. As a part of his job, he needs to train and evaluate the employees. He also makes sure that the employees constantly remain motivated to carry out their tasks efficiently. Thus, as a section leader, he is heavily involved in the day-to-day production process of the company. In the context of the management hierarchy, Jack is a _____ manager in the company.
first line
Ella runs a handicrafts shop named Pentcrafto, where she sells home décor products made from recycled paper. In the context of marketing, which of following utilities does Pentcrafto's products most likely provide?
form utility
Kate is the head of the research department at a pharmaceutical company. Her team is in the process of developing a drug that has the potential to reduce the spread of skin cancer. Kate has set the deadline for the project and has provided her team members a set of guidelines that need to be followed. However, she has left it to them to decide how they will accomplish the goal. In this scenario, Kate is a(n) _____.
free rein leader
Lionel is one of the project leads in a multinational company. He assigns new projects to his team members and sets the objectives and targets that they need to achieve. However, Lionel does not intervene in their work methods; he is only concerned about the end result. The information given in the scenario indicates that Lionel is a(n) _____.
free rein leader
_____ set objectives for their followers but give them autonomy to choose how they accomplish those goals.
free rein leaders
Andrew has spent a lot of time gathering information about his top two clients and has decided to make them participate in his latest product development project. Andrew is trying to establish a _____ with his clients.
full partnership
For decentralization to work, employees must:
fully understand their firms mission goals and strategy
CityProtect Corp., a medium-sized financial services company, has a departmentalization structure where the employees are grouped together based on their area of expertise. Thus, the firm has separate teams that handle loans, stock broker services, accounting services, insurance plans, etc. This is an example of _____ departmentalization.
functional
Which of the following is a characteristic of a well-chosen target market?
good accessibility
Boncidio Inc., a cell phone manufacturer, introduced a new cell phone model. 85 percent of this phone is made from biodegradable materials. This product attracts customers who give importance to using environment-friendly products in their daily lives. In the context of social responsibility and technology, Boncidio best illustrates _____.
green marketing
Ashley, a fashion photographer in a magazine, is not the most hardworking, talented, or efficient member in her team. However, during performance appraisals, the team leader gives her the best ratings because he is extremely fond of her. In the context of performance appraisals, which of the following does this scenario best illustrate?
halo effect
During performance appraisals, Heather, the quality supervisor at a spinning mill, always gives the highest rating to Gloria, a carpet designer, because both of them speak the same language. In the context of performance appraisals, which of the following does this scenario best illustrate?
halo effect
Eric, a senior-level manager in an information technology company, evaluates the company's competitive position to determine the company's long-term objectives. In the context of the strategic planning process, which of the following should be Eric's next step?
he should set goals for the organization
The human resource (HR) department of Wardund, an event management company, sent emails to all the employees of the firm, inviting qualified candidates to apply for the position of business development manager in the company. In the context of HR planning, this scenario best illustrates _____.
internal recruitment
Trainees in the photography department of Atafiger, a daily newspaper, who receive above average performance ratings are eligible to apply for the position of corporate photographer in the company. In the context of human resource (HR) planning, this scenario best illustrates _____.
internal recruitment
Most companies use _____ as a central part of their selection process.
interviews
In the context of training and development, effective orientation programs typically focus on:
introducing employees to the company culture
In the context of primary research tools, which of the following is an advantage of survey research?
it helps you secure information about what people are thinking and feeling
Which of the following is a drawback of primary data?
it tends to be expensive
Carl, a partner at Bacrabs, an advertising agency, plans to open a branch of the agency in his hometown. He understands that the human resource (HR) requirements of the new branch would differ from that of its main office because of the differences in the nature and volume of work. Hence, he decides to examine what needs to be done in each position in the new branch according to the nature and volume of work. In the context of HR planning, which of the following concepts does this scenario best illustrate?
job analysis
Which of the following employee training approaches attempts to duplicate the exact conditions that a trainee could face on the job?
job simulation
Calidasth is a company that sells cosmetic products. Its retail outlets offer discount sales at the end of every season. In the context of customer relationship management, Calidasth most likely establishes _____ with its customers.
limited relationships
Freldine is a company that manufactures and sells different kinds of mattresses. Since it does not have any direct retail outlets, Freldine's products are bought by customers from home furnishing stores and e-commerce websites. In the context of customer relationship management, Freldine most likely establishes _____ with its customers.
limited relationships
Tinping is an e-commerce website that sells baked goods. When customers give constructive feedback about the company's products or services, the company sends them a box of cupcakes for free. In the context of customer relationship management, Tinping most likely establishes _____ with its customers.
limited relationships
Peter is starting a new business. He selects his target market by identifying similar characteristics, attributes, and behaviors of customers and then grouping them accordingly. Which of the following strategies has Peter employed?
market segmentation
The _____ is a business philosophy that makes customer satisfaction—now and in the future—the central focus of the entire organization.
marketing concept
Monitoring and predicting consumer behavior is an objective of _____.
marketing research
Horizon Inc., an automobile designer and developer, conducted a survey to understand customer requirements. With the help of the survey data, the company has manufactured cars that suit the needs of its customers. Its newly designed cars are integrated with an advanced technology that lets customers choose the color of the interiors. The company has also designed touchscreens to control the navigation and temperature in the cars. Which of the following concepts has Horizon Inc. employed?
mass customization
Mauve Inc. purchased a global data collection and management system that provides detailed information about each of its customers. Using this information, Mauve is able to identify the individual needs of all its customers and provide tailored products and services. This scenario illustrates the concept of:
mass customization
The Internet has opened the door for _____, which is creating products tailored for individual consumers on a large scale.
mass customization
The extent to which decision-making power is held by a small number of people at the top of the organization is known as _____.
the degree of centralization
Writers' Block, a web content development firm, has various subject-specific teams. At times when there is a strict deadline for a particular project, the copy editors from other teams are asked to work on another team's project on a temporary basis. In this case, Writers' Block is an example of a _____ organization.
matrix
Gracie is a branch manager in a software company. Her work in the company is to coordinate teams and special projects with her peers from other departments. In the management hierarchy, Gracie is a _____ manager.
middle
In the context of a SWOT (strengths, weaknesses, opportunities, and threats) analysis of a company, which of the following is an example of an external opportunity?
new social trends in the market
In the context of management planning, _____ refers to very specific, short-term planning that applies tactical plans to daily, weekly, and monthly functions.
operational planning
_____ is designed to introduce employees to the company culture and provide key administrative information.
orientation
Brody Dominic is a famous movie actor and the brand ambassador for his clothing company, Dominikent. Consumers tend to like the collection at Dominikent mainly because Dominic is a style icon himself. Which of the following marketing strategies does this scenario best illustrate?
people marketing
During the 2016 presidential campaign, President Trump marketed himself as the way to "Make America Great Again." This is an example of _____.
people marketing
In the context of marketing strategies and tactics, sports, politics, and art dominate the category of _____.
people marketing
Jared Elmer is the presidential candidate of National Ernest Party, a political party. The party's election campaigns have been focusing on projecting Jared's educational qualifications, political background, ancestral glory, etc. Which of the following marketing strategies do the election campaigns illustrate?
people marketing
In the context of employee evaluation, most companies require that managers give formal feedback through periodic _____, usually every six months or once a year.
performance appraisals
Which of the following is a main category of employment testing?
physical exams
According to Maslow's hierarchy of needs theory, _____ refers to the need for basic survival, such as the need for food, water, clothing, and shelter.
physiological need
Bryce Diego, the president of the developing country of Glompacia, travels to various developed countries to meet the heads of multinational business corporations. He presents before them the factors that make Glompacia, which is also a tax haven, one of the easiest countries to do business in. Which of the following marketing strategies does this scenario best illustrate?
place marketing
The advertisements of bus tour operator companies in the city of Lubtilace increase the popularity of the city's tourist attractions. Bursilopp, a company that operates tourist buses across the city, shows the city's major tourist spots in its television advertisements. Which of the following marketing strategies does this scenario best illustrate?
place marketing
The coastal town of Olaspen offers various exotic water sports and hiking expeditions to its tourists. The town government of Olaspen advertises its adventure tourism in travel magazines, newspapers, and on the television in neighboring countries. Which of the following marketing strategies does this scenario best illustrate?
place marketing
In the year 1906, Kendreed, a company that sold kitchen utensils, had only one model of each of its products. The company did not feel the need to differentiate its wares because it did not analyze its business from a customer's point of view. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
production era
Herbert, the chief innovation officer of an apparel e-commerce site, earns an annual fixed salary of $43,000. In addition to the salary, he is also eligible to receive five percent of the company's annual earnings after tax. Which of the following variable pay systems does this scenario best illustrate?
profit sharing
Internal recruitment boosts employee morale by:
reinforcing the value of experience within the firm
In the context of the evolution of marketing, marketers of the _____ believe that satisfied customers can develop into advocates for businesses by becoming powerful generators of positive "word-of-mouth."
relationship era
Plotint Bank, a private bank, waives service charges on its insurance products for its existing customers who have term deposits with the bank. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
relationship era
In the context of employee separation, which of the following is a personal reason for leaving a job?
retirement
_____ refer to the pay that employees receive over a fixed period, most often weekly or monthly.
salaries
Which of the following is most likely to be a first-line management title in a large company?
section leader
Which of the following is the last step of a complete human resource (HR) plan?
separation
The span of control is also called the _____.
span of management
The middle managers of a locomotive manufacturing company plan out the financial expenses of the company for a period of one year. Their planning entails allocating financial resources to their individual areas of responsibility. This scenario exemplifies _____.
tactical planning
Neone is an energy drink manufacturer. The marketing strategies of Neone are focused on males who are in the age group of 16 to 25 years and who enjoy sports and other outdoor activities. The company advertises its products at skateboard parks, basketball venues, and ski resorts. The customer group that Neone focuses on is called its _____.
target market
Jorge is unable to attend office because of poor health conditions. Therefore, Jorge's employer gives him the option to work from home, provided he is connected to the company's internal portal during working hours and he achieves his daily targets before 5:00 p.m. In the context of employee benefits, this scenario exemplifies _____.
telecommuting
Quollenp, a textile manufacturer, is conducting a recruitment process to hire the right candidate for the post of cutting room manager. Those job applicants who clear the initial screening process will have to go through a practical examination. The practical examination will analyze their skills in cutting fabric efficiently. In the context of employee selection, this scenario best illustrates _____.
testing