Business Intelligence (CH 1)

In today's business environment, creativity, intuition, and interpersonal skills are effective substitutes for analytical decision making. (T/F)

F

Which of the following statements about Big Data is true? A) MapReduce is a storage filing system. B) Hadoop is a type of processor used to process Big Data applications. C) Pure Big Data systems do not involve fault tolerance. D) Data chunks are stored in different locations on one computer.

Pure Big Data systems do not involve fault tolerance.

In addition to deploying business intelligence (BI) systems, companies may also perform other actions to counter business pressures, such as improving customer service and entering business alliances. (T/F)

T

How are descriptive analytics methods different from the other two types? A) They answer "what-is?" queries, not "what will be?" queries. B) They answer "what-if?" queries, not "how many?" queries. C) They answer "what to do?" queries, not "what-if?" queries. D) They answer "what will be?" queries, not "what to do?" queries.

They answer "what-is?" queries, not "what will be?" queries

All of the following may be viewed as decision support systems EXCEPT A) a system that helps to manage the organization's supply chain management. B) a retail sales system that processes customer sales transactions. C) an expert system to diagnose a medical condition. D) a knowledge management system to guide decision makers.

a retail sales system that processes customer sales transactions.

Why are analytical decision making skills now viewed as more important than interpersonal skills for an organization's managers? A) because personable and friendly managers are always the least effective B) because interpersonal skills are never important in organizations C) because analytical-oriented managers tend to be flashier and less methodical D) because analytical-oriented managers produce better results over time

because analytical-oriented managers produce better results over time

Business intelligence (BI) can be characterized as a transformation of A) data to information to decisions to actions. B) actions to decisions to feedback to information. C) Big Data to data to information to decisions. D) data to processing to information to actions.

data to information to decisions to actions.

The deployment of large data warehouses with terabytes or even petabytes of data been crucial to the growth of decision support. All the following explain why EXCEPT A) data warehouses have assisted the collection of data from multiple sources. B) data warehouses have enabled the collection of decision makers in one place. C) data warehouses have enabled the affordable collection of data for analytics. D) data warehouses have assisted the collection of data for data mining.

data warehouses have enabled the collection of decision makers in one place.

Which of the following activities permeates nearly all managerial activity? planning controlling decision-making directing

decision-making

Which of the following is NOT an example that falls within the four major categories of business environment factors for today's organizations? fewer government regulations globalization increased competition increased pool of customers

fewer government regulations

In answering the question "Which customers are likely to be using fake credit cards?", you are most likely to use which of the following analytic applications? A) channel optimization B) fraud detection C) customer profitability D) customer segmentation

fraud detection

Prescriptive BI capabilities are viewed as more powerful than predictive ones for all the following reasons EXCEPT A) prescriptive models generally build on (with some overlap) predictive ones. B) understanding the likelihood of certain events often leaves unclear remedies. C) only prescriptive BI capabilities have monetary value to top-level managers. D) prescriptive BI gives actual guidance as to actions.

only prescriptive BI capabilities have monetary value to top-level managers.

In answering the question "Which customers are most likely to click on my online ads and purchase my goods?", you are most likely to use which of the following analytic applications? A) customer profitability B) channel optimization C) propensity to buy D) customer attrition

propensity to buy

Organizations counter the pressures they experience in their business environments in multiple ways. Which of the following is NOT an effective way to counter these pressures? A) retroactive actions B) reactive actions C) anticipative actions D) adaptive actions

retroactive actions

Business environments and government requirements are becoming more complex. All of the following actions to manage this complexity would be appropriate EXCEPT A) seeking new ways to avoid government compliance. B) deploying more sophisticated tools and technique. C) hiring more sophisticated and computer-savvy managers. D) avoiding expensive trial and error to find out what works.

seeking new ways to avoid government compliance.

An older and more diverse workforce falls under the ________ category of business environment factors.

societal

For the majority of organizations, a daily accounts receivable transaction is a(n) A) structured decision. B) managerial control decision. C) unstructured decision. D) strategic decision.

structured decision.

Big Data often involves a form of distributed storage and processing using Hadoop and MapReduce. One reason for this is A) centralized storage creates too many vulnerabilities. B) the "Big" in Big Data necessitates over 10,000 processing nodes. C) the processing power needed for the centralized model would overload a single computing environment. D) Big Data systems have to match the geographical spread of social media.

the processing power needed for the centralized model would overload a single computing environment.

When Sabre developed their Enterprise Data Warehouse, they chose to use near-real-time updating of their database. The main reason they did so was A) to be able to assess internal operations. B) to provide up-to-date executive insights. C) to aggregate performance metrics in an understandable way. D) to provide a 360 degree view of the organization.

to provide up-to-date executive insights.

In the Magpie Sensing case study, the automated collection of temperature and humidity data on shipped goods helped with various types of analytics. Which of the following is an example of predictive analytics? optimal temperature setting warning of open shipment seal location of the shipment real time reports of the shipment's temperature

warning of an open shipment seal