business
This chapter and the video are in agreement that one of the biggest obstacles to doing business in China, or in any global business setting, is _____.
cultural and linguistic differences
A company is engaging in what your chapter calls _____ by selling U.S. products in China through a distribution agreement with a Chinese company.
exporting
If a U.S. company sells the rights to use a business systemlong dash—including brand names, business processes, trade secrets, and other assetslong dash—to a Chinese company and then receives royalties from the Chinese company, the U.S. company is engaging in what the chapter describes as ________________.
international franchising
According to the video, loss of assets is a primary disadvantage of a ________ in China if the venture sours.
joint venture
As seen in the video, evolving intellectual property laws in China make what your chapter defines as ________ a risky venture.
licensing