business

This chapter and the video are in agreement that one of the biggest obstacles to doing business in​ China, or in any global business​ setting, is​ _____.

cultural and linguistic differences

A company is engaging in what your chapter calls​ _____ by selling U.S. products in China through a distribution agreement with a Chinese company.

exporting

If a U.S. company sells the rights to use a business systemlong dash—including brand​ names, business​ processes, trade​ secrets, and other assetslong dash—to a Chinese company and then receives royalties from the Chinese​ company, the U.S. company is engaging in what the chapter describes as​ ________________.

international franchising

According to the​ video, loss of assets is a primary disadvantage of a​ ________ in China if the venture sours.

joint venture

As seen in the​ video, evolving intellectual property laws in China make what your chapter defines as​ ________ a risky venture.

licensing