Business Research Methods - Practice Exam #1

Multiple choice: Which of the following can be included in a World Wide Web document? Sound clips Video clips Graphic images All of the above

All of the above

Multiple choice: Which of the following is an important aspect of the business research process? Designing a method for data collection Determining what information is needed to make a decision Analyzing the results of a research study All of the above

All of the above

Multiple choice: Which of the following is an important aspect of the marketing concept? A cross-functional perspective for the coordination of the organization's activities. An emphasis on long-term profitability instead of dollar sales volume A consumer orientation All of the above

All of the above

Multiple choice: Which of the following is an important step in developing a marketing strategy? Analyzing marketing performance Evaluating opportunities for new product launches Selecting target markets All of the above

All of the above

Multiple choice: The systematic and objective process of generating information to improve marketing decisions is the essence of: Business research. relationship marketing. basic research. none of the above

Business research.

Multiple choice: When consumers in a focus group session are presented with a written description of a possible new product and are asked what they would be willing to pay for such a product, this is an example of which of the following? Causal research study Descriptive research study Concept test Case study

Concept test

Multiple choice: When a marketing manager decides not to do research because a decision needs to be made before the results of the study can be analyzed, this is an example of which aspect of the research process? Nature of the decision Time constraints Availability of the data None of the above

Time constraints

Multiple choice: www.yahoo.com is a good example of: a home page. a search engine. an ISP. a CRM.

a search engine.

Multiple choice: A research study that attempts to show that "Xerox" is not a generic brand name but should be used only by Xerox Corporation is an example of: forecast research. advocacy research. syndicated service research. all of the above

advocacy research.

When an organization conducts research in order to make a decision about a real situation it faces in the marketplace, this is an example of ____________________ research.

applied

Research that attempts to verify a theory but which is not intended to solve any specific business problem is known as ____________________ research.

basic

Multiple choice: All of the following are primary purposes of exploratory research EXCEPT: discovering new ideas. providing conclusive evidence. diagnosing a situation. screening alternatives.

providing conclusive evidence.

The systematic and objective procedures that are used to study marketing problems are known as the ____________________ method

scientific method

Multiple choice: When a focus group discussion is used to try to reduce the number of alternative new product ideas, it has the purpose of: screening alternatives. discovering new ideas. providing conclusive evidence. diagnosing a situation.

screening alternatives.

True or False? An organization's salesforce frequently provides important marketing intelligence information.

true

True or False? Computer databases provide an efficient way to find published information.

true

True or False? Data obtained from bar-code readings by optical scanners in supermarkets about product and price information is referred to as scanner data.

true

True or False? Descriptive research can be a useful way to segment target markets.

true

True or False? Exploratory research is typically conducted at the early stages of decision-making.

true

True or False? Marketing research attempts to provide accurate information in order to reduce uncertainty in decision-making.

true

True or False? Survey research is conducted as part of a descriptive research study.

true

True or False? The most common forms of performance-monitoring research are an analysis of sales performance and an analysis of market-share performance.

true

True or False? The obligation on the part of the researcher to protect the identify of an individual research respondent is a matter of confidentiality.

true

True or False? The primary task of marketing managers is to make effective decisions.

true

True or False? The term "research" means "to search again."

true

True or False? The value of marketing research efforts will depend on whether the decision that needs to be made is tactical or strategic.

true

Multiple choice: Research that tries to verify a theory or to learn more about a marketing concept but which is not intended to solve a particular marketing problem is the essence of: performance-monitoring research. basic research. total quality management. the scientific method.

basic research.

Multiple choice: When a researcher disguises the purpose of the research, this is known as: the right to privacy of the respondent. deception. the right to be truthful. advocacy research.

deception.

True or False? Descriptive studies provide causal evidence.

false

True or False? Input data can come from internal sources of the organization, but not from external sources.

false

True or False? The purpose of exploratory research is to provide conclusive evidence for a particular marketing action.

false