Campaign Performance with Ads Manager

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Reach

Shows the number of people who saw your ads at least once ***Reach is different than impressions

Delivery

Shows the status of your campaign, ad set and ad delivery

Brand awareness metric

Estimate of the number of people who may remember seeing your ads (if asked, within 2 days) -Can view the metric under Estimated Ad Recall Lift (people)

Time breakdown

Help you understand how your ads performed during a specific period of time

Action breakdown

Help you understand what actions people took on your ad -What devices were they using? -Did people watch your video using sound?

Delivery breakdown

Helps you understand where, when and who your ad was delivered to

Impressions

Indicate the # of times your ads were shown on your audience's screen for the first time

Cost per result

Indicates how cost-efficiently you achieved the objective set in your ad campaign

Schedule

Indicates the start and end dates of your ad sets

Search

Makes it easy to find any campaign, ad set or ad if you know the name or ID

When you customize columns for Ads Manager, in which section do you select your new metrics?

Middle section

Result

Number of outcomes you achieved in the campaign -If you choose video views as your objective, the results column will show the # of times your video was watched for at least 3 seconds

Conversions

Objectives that encourage people interested in your business to purchase or use your product or service

Awareness

Objectives that generates interest in your product or service

Consideration

Objectives that get people to start thinking about your business and look for more information about it

Engagement metric

Total # of actions that people take involving your ads (or all posts in some cases). -Metric includes streaming reactions on live broadcasts

Date range

With this filter, you can set the time period to view metrics

Frequency

Estimate of the average number of times each person saw your ad

Breakdown

-Allows you to break down the demographics of your audience by delivery, action and time

Performance columns

-Delivery -Reach -Impressions -Frequency -Results -Cost per result -Schedule -Have defaults, but are all customizable

Ads manager

-Holistic view of your ad performance across FB, Instagram, Audience Network and Messenger and across devices -View demographics of audience -See how ads are performing

Create new ads report

-Select date range -Click update -Can add or remove any filters

Columns

-Shows delivery, results, reach and more -Can customize these columns to show the important information for you

Filters

You can add multiple filters to help you uncover specific insights -Each category has subcategories

What type of data is available through Ads Manager?

-Unique # of people your ad reached -Unique # of people who engaged with your ad -Demographic information

Ads reporting

-View how your ads are performing -Can view saved reports

3 main categories of advertising objectives

-Awareness -Consideration -Converstion

Share your report

-Click export -Click share link -Can also save any of the table data in different formats

Conversions metric

-Conversion event you selected at the ad set level -Include "add to car", "make a purchase"

Traffic metric

The # of clicks on ad links to select destinations or experience -View this metric under Metric for websites and Messenger: Link Clicks

Message metric

The # of conversations on Messenger that began with people who had never messaged your business before, attributed to your ads

Catalog sales metric

The # of events or conversions recorded by the Facebook pixel on your site and attributed to your ads

Lead Generation metric

The # of form responses submitted after people clicked on your Facebook lead ads

App installs metric

The # of installs of your mobile app that were recorded as app events and attributed to your ads

Store traffic metric

The # of times people visited your business location, attributed to your ads

Video plays metric

The # of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds -Count video views separately and exclude any time spent replaying the video


Kaugnay na mga set ng pag-aaral

Chapter 33 - Nonmalignant Hematologic Disorders - Exam 1

View Set

Endocrine System Disorders NCLEX Quiz1

View Set

BIO 10 Electrophoresis and CSI Wildlife Quiz

View Set