Campaign Performance with Ads Manager
Reach
Shows the number of people who saw your ads at least once ***Reach is different than impressions
Delivery
Shows the status of your campaign, ad set and ad delivery
Brand awareness metric
Estimate of the number of people who may remember seeing your ads (if asked, within 2 days) -Can view the metric under Estimated Ad Recall Lift (people)
Time breakdown
Help you understand how your ads performed during a specific period of time
Action breakdown
Help you understand what actions people took on your ad -What devices were they using? -Did people watch your video using sound?
Delivery breakdown
Helps you understand where, when and who your ad was delivered to
Impressions
Indicate the # of times your ads were shown on your audience's screen for the first time
Cost per result
Indicates how cost-efficiently you achieved the objective set in your ad campaign
Schedule
Indicates the start and end dates of your ad sets
Search
Makes it easy to find any campaign, ad set or ad if you know the name or ID
When you customize columns for Ads Manager, in which section do you select your new metrics?
Middle section
Result
Number of outcomes you achieved in the campaign -If you choose video views as your objective, the results column will show the # of times your video was watched for at least 3 seconds
Conversions
Objectives that encourage people interested in your business to purchase or use your product or service
Awareness
Objectives that generates interest in your product or service
Consideration
Objectives that get people to start thinking about your business and look for more information about it
Engagement metric
Total # of actions that people take involving your ads (or all posts in some cases). -Metric includes streaming reactions on live broadcasts
Date range
With this filter, you can set the time period to view metrics
Frequency
Estimate of the average number of times each person saw your ad
Breakdown
-Allows you to break down the demographics of your audience by delivery, action and time
Performance columns
-Delivery -Reach -Impressions -Frequency -Results -Cost per result -Schedule -Have defaults, but are all customizable
Ads manager
-Holistic view of your ad performance across FB, Instagram, Audience Network and Messenger and across devices -View demographics of audience -See how ads are performing
Create new ads report
-Select date range -Click update -Can add or remove any filters
Columns
-Shows delivery, results, reach and more -Can customize these columns to show the important information for you
Filters
You can add multiple filters to help you uncover specific insights -Each category has subcategories
What type of data is available through Ads Manager?
-Unique # of people your ad reached -Unique # of people who engaged with your ad -Demographic information
Ads reporting
-View how your ads are performing -Can view saved reports
3 main categories of advertising objectives
-Awareness -Consideration -Converstion
Share your report
-Click export -Click share link -Can also save any of the table data in different formats
Conversions metric
-Conversion event you selected at the ad set level -Include "add to car", "make a purchase"
Traffic metric
The # of clicks on ad links to select destinations or experience -View this metric under Metric for websites and Messenger: Link Clicks
Message metric
The # of conversations on Messenger that began with people who had never messaged your business before, attributed to your ads
Catalog sales metric
The # of events or conversions recorded by the Facebook pixel on your site and attributed to your ads
Lead Generation metric
The # of form responses submitted after people clicked on your Facebook lead ads
App installs metric
The # of installs of your mobile app that were recorded as app events and attributed to your ads
Store traffic metric
The # of times people visited your business location, attributed to your ads
Video plays metric
The # of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds -Count video views separately and exclude any time spent replaying the video
