CB - ch. 13 Situational Influences
What are Atmospherics?
The sum of all the physical features of a retail environment
What is atmospherics referred to?
servicescape when describing a service business such as a hospital, bank or restaurant.
What are the 4 Components of physical surroundings?
1. Colors 2. Aromas 3. Music 4. Crowding
What are 2 Types of antecedent states?
1. Moods: Transient feeling states that are generally not tied to a specific event of object. 2. Momentary Conditions: Temporary states of being (tired, ill, having extra money, being broke, etc.)
What are the 5 key dimensions or characteristics of Situations?
1. Physical surroundings 2. Social surroundings 3. Temporal perspectives 4. Task definition 5. Antecedent states
What are 4 types of situations?
1. The Communications Situation 2. The Purchase Situation 3. The Usage Situation, and 4. The Disposition Situation
What are 3 reasons that Consumers give gifts?
1. social expectations 2. ritualized situations 3. to elicit return favors
What does Situational Influence include?
All those factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior.
What's the Disposition Situation?
Basically how easy are the products to dispose of and how frequently the consumers dispose of them
What is a Ritual Situation?
a socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning
What's the Usage Situation?
It refers to what a consumer would like to consume in different situations like after a final exam or with your parents for lunch
What is Task Definition?
It's the reason the consumption activity is occurring *Major distinction between purchases for self versus gift
What is growing rapidly as a result of the time pressures felt by consumers?
Online shopping
Why is ritual situation critical to marketers?
because they often involve prescribed consumption behaviors. -ritual behavior can involve injurious consumption, such as binge drinking
What do atmospherics influence?
consumer judgments of the quality of the store and the store's image.
What's The Purchase Situation?
situation in which a purchase is made can influence your behavior -mom with kids might buy more -if you're with your body with might not buy clothes
What is the The Communications Situation?
the situation in which consumers receive information has an impact on their behavior -marketers often attempt to place their ads in appropriate media contexts to enhance their effectiveness
What do Temporal perspectives deal with?
with the effect of time on consumer behavior. Limited purchase time often limits search
