CB- Ch. 6

inner, private self, and an outer, public self

Both Eastern and Western cultures see the self as divided into a(n) ________.

ideal self

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.

group level

Fred Johnson lives, eats, and breathes pro football. His favorite team is the Dallas Cowboys. His home looks like a Dallas Cowboy's museum. Which level of the extended self would most likely apply to Fred's situation?

sex-typed

If products take on masculine or feminine attributes, they are said to be ________.

collective self

________ is where a person derives his or her identity in large measure from a social group.

body image

________ refers to a consumer's subjective evaluation of his or her physical self.

self-esteem

________ refers to the positivity of a person's self-concept.

self-concept

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.