CCT ch 13
Question Number 1) MELT would agree with the chapter's assertion that _________ tools have enhanced the more traditional types of knowledge management systems.
Social Media
Elaine needs to evaluate survey data for her company. She needs to determine the most common number of vacation days that employees take each year. Which of the following common measures will Elaine be focusing on?
The mode
Ella is having difficulty locating credible research for her report, which focuses on a historical analysis of a company. In addition, she only has access to free research tools. Which of the following methods would best help Ella expand her range of results?
using a metasearch engine
A survey is considered to be ___________ if it measures what it is supposed to measure.
valid
If a survey measures what it is intended to measure, it is __________.
valid
Maria's company is testing a new type of candy bar to see if customers like it. She is in charge of creating questions to ask them after they taste the new candy. Which of the following would be an appropriate open-ended question?
"How did you feel about the candy bar?"
Which of the following questions will NOT help you evaluate a blog as a source?
"Is the author famous?"
You are considering how you might best phrase a survey question to harvest your employees' opinions on a new content management system (CMS). Your goal is to elicit the most detailed and specific responses from your survey participants. Which of the following survey questions would yield the most specific and detailed responses?
"Which CMS would be the most effective, given our training needs?"
Maria's company is testing a new type of candy bar to see if customers like it. She is in charge of creating questions to ask them after they taste the new candy. Which of the following is an appropriate closed-ended question?
"would you buy this candy bar in a store?"
Which of the following is a leading question?
"would you like to see lower prices in our store?"
Chante is conducting research for a report and has discovered some new and unusual information. Which of the following should Chante do to determine if her sources are honest, reliable, and objective?
**Corroborate information with information from other sources
What is a knowledge management system?
A set of technologies, policies, and procedures that let colleagues capture and share information throughout an organization
Question Number 2) MELT understands that it is important to separate quality information from unreliable or misleading junk, so its information isn't tainted. In particular, MELT looks out for what the chapter calls ________ in their sources.
Bias
Eusun is conducting research and he is concerned about potential bias and mistakes since the information consists mainly of projections, interpretations, and estimates. Which question regarding research material is Eusun most concerned with?
Can the material be verified independently?
____________ questions have a predetermined set of answer choices.
Closed-ended
You are conducting research on fuel cell technology. You find some information that contradicts your position or preferred course of action. Given the circumstances, it would be ethically acceptable to __________.
Concede the fact and explain why it does not undermine your position
A(n) __________ is a logical interpretation of the facts and other information in a report.
Conclusion
Edward must work with his team to produce a report on the history of Silicon Valley. They have scoured the bookstores but have not found the historical information they need for the report. In this case, which of the following methods would best help Edward and his team locate relevant research?
Consulting with a reference librarian
Which of the following indicates a simultaneous change in two variables?
Correlation
Which of the following allows a person conducting primary research to watch nonverbal signals that might provide additional insights?
Interviews
To develop an effective survey questionnaire that will produce valid and reliable results, which of the following tips should be followed?
Keep the questionnaire as short as possible
Which of the following gives you access to some of the most important resources that search engines usually can't reach, including newspapers, magazines, and journal articles?
Online databases
Which of the following requires restating secondary material in your own words?
Paraphrasing
You are conducting research on fuel cell technology, and you have found some valuable information from a credible source. To strengthen the impact of your argument, you decide to restate the words of the author into language that will sway the audience into accepting your findings. By doing this, you will be __________ the textual material from your source.
Paraphrasing
Which of the following will help to define the issue to be researched, or the purpose of your research?
Problem Statement
Which behavior is an unacceptable way of using textual information from secondary sources?
Quoting material selectively or out of context
A ______________ suggests what to do about the information.
Recommendation
If a survey produces identical results when repeated, it is __________.
Reliable
Which of the following statements is true about secondary research?
Secondary research can save the researcher a great deal of time
Jerry's Tire Repair Service is considering opening a second shop across town. Jerry has asked Barb to study the opportunity and to prepare a report for him at the end of the month. Barb plans to conduct her research methodically and to use secondary research to its full potential. In what way will secondary research facilitate Barb's efforts?
Secondary research will reduce the amount of time Barb will spend collecting information required to assess the opportunity.
What is sugging?
selling under the guise of research
Which of the following is NOT a primary limitation of conventional search engines?
They block metasearch engines from formatting your search request for use across multiple platforms.
Which of the following measures shows a definite pattern taking place over time?
Trend
Ella is having difficulty locating credible research for her report, which focuses on a historical analysis of a company. In addition, she only has access to free research tools. Which of the following methods would best help Ella expand her range of results?
Using a metasearch engine
Which of the following can help ensure that secondary research is accurate and valid?
Verify anything you learn by checking several other sources
The logical interpretation of facts in a report is called a(n) __________.
conclusion
The logical interpretation of the facts and other information in a report allows the writer to form a(n) ___________.
conclusion
The simultaneous change in two variables, for instance, units sold increasing as product reliability increases, is called ________.
correlation
Question Number 4) As CEO Vince Thompson states, "the ability for billions of people worldwide to share and express their opinions" on the Internet makes it even more important to, as the chapter states, ___________.
document sources
Which of the following allows you to credit the person who created the original material, shows the audience you have support for your message, and allows the audience to explore your topic in more detail if they wish?
documenting your sources
Question Number 3) The CEO and President of MELT agrees with the chapter, that ________ is one of the mostimportant aspects of conducting secondary research.
evaluating sources
The most familiar search tools are ____________.
general purpose search engines
Which of the following will help you identify the specific information you need to find through research?
information gaps
________ are among the most common types of primary research for business writing.
interviews
Many organizations have a(n) __________ that acts as a repository of research results created for other projects.
knowledge management system
The _____________ is the sum of all the items in the group, divided by the number of items in that group.
mean
Which of the following help overcome the differences among search engines by formatting your search request for multiple search engines at once, making it easy to find a broader range of results?
metasearch engines
The number that appears more frequently than any other in a set of numbers is the ________.
mode
Question Number 5) In addition to other sources, MELT uses subscription-based __________ such as Lexus-Nexus to conduct its research
online databases
Which of the following is an example of a secondary research resource?
online periodicals searched for current project
____________ questions solicit opinions, insights, and information.
open-ended
If secondary research can't provide the information and insights you need, you may need to gather the information yourself with ______________ research.
primary
Research that involves the collection of new data through surveys, interviews, observations, experiments, and other techniques is referred to as ___________ research.
primary
After you get a general sense of your subject area, create a(n) _____________________ that outlines the purpose of the research and guides your investigation.
problem statement
When you reproduce content exactly as you found it, citing the source of the material, you are _____________.
quoting
A survey is considered to be ________ if it would produce identical results if repeated under similar conditions.
reliable
LiveBinders is an example of a(n) _______________.
research and content manager
Research that has previously been conducted for another purpose is referred to as _______________ research.
secondary
Research done previously for another purpose is considered to be ________.
secondary research
A research __________ is an unbiased condensation of information uncovered during research.
summary
The two most common primary research methods for business communication are __________.
surveys and interviews
Which of the following will indicate a definite pattern that takes place over time?
trends
Shelly is conducting research for a competitive analysis report on the current offerings—and anticipated near-future developments—of two main competitors within her organization's industry. However, her research so far is yielding articles that are out-of-date. Given this scenario, what can Shelly do to increase the likelihood of retrieving company-specific information that is current and up-to-date?
use an online monitoring tool
