CCT ch 13

Question Number 1) MELT would agree with the chapter's assertion that _________ tools have enhanced the more traditional types of knowledge management systems.

Social Media

Elaine needs to evaluate survey data for her company. She needs to determine the most common number of vacation days that employees take each year. Which of the following common measures will Elaine be focusing on?

The mode

Ella is having difficulty locating credible research for her report, which focuses on a historical analysis of a company. In addition, she only has access to free research tools. Which of the following methods would best help Ella expand her range of results?

using a metasearch engine

A survey is considered to be​ ___________ if it measures what it is supposed to measure.

valid

If a survey measures what it is intended to measure, it is __________.

valid

Maria's company is testing a new type of candy bar to see if customers like it. She is in charge of creating questions to ask them after they taste the new candy. Which of the following would be an appropriate open-ended question?

"How did you feel about the candy bar?"

Which of the following questions will NOT help you evaluate a blog as a source?

"Is the author famous?"

You are considering how you might best phrase a survey question to harvest your employees' opinions on a new content management system (CMS). Your goal is to elicit the most detailed and specific responses from your survey participants. Which of the following survey questions would yield the most specific and detailed responses?

"Which CMS would be the most effective, given our training needs?"

Maria's company is testing a new type of candy bar to see if customers like it. She is in charge of creating questions to ask them after they taste the new candy. Which of the following is an appropriate closed-ended question?

"would you buy this candy bar in a store?"

Which of the following is a leading question?

"would you like to see lower prices in our store?"

Chante is conducting research for a report and has discovered some new and unusual information. Which of the following should Chante do to determine if her sources are​ honest, reliable, and​ objective?

**Corroborate information with information from other sources

What is a knowledge management system?

A set of technologies, policies, and procedures that let colleagues capture and share information throughout an organization

Question Number 2) MELT understands that it is important to separate quality information from unreliable or misleading junk, so its information isn't tainted. In particular, MELT looks out for what the chapter calls ________ in their sources.

Bias

Eusun is conducting research and he is concerned about potential bias and mistakes since the information consists mainly of​ projections, interpretations, and estimates. Which question regarding research material is Eusun most concerned​ with?

Can the material be verified independently?

​____________ questions have a predetermined set of answer choices.

Closed-ended

You are conducting research on fuel cell technology. You find some information that contradicts your position or preferred course of action. Given the circumstances, it would be ethically acceptable to __________.

Concede the fact and explain why it does not undermine your position

A(n) __________ is a logical interpretation of the facts and other information in a report.

Conclusion

Edward must work with his team to produce a report on the history of Silicon Valley. They have scoured the bookstores but have not found the historical information they need for the report. In this case, which of the following methods would best help Edward and his team locate relevant research?

Consulting with a reference librarian

Which of the following indicates a simultaneous change in two variables?

Correlation

Which of the following allows a person conducting primary research to watch nonverbal signals that might provide additional​ insights?

Interviews

To develop an effective survey questionnaire that will produce valid and reliable​ results, which of the following tips should be​ followed?

Keep the questionnaire as short as possible

Which of the following gives you access to some of the most important resources that search engines usually​ can't reach, including​ newspapers, magazines, and journal​ articles?

Online databases

Which of the following requires restating secondary material in your own​ words?

Paraphrasing

You are conducting research on fuel cell technology, and you have found some valuable information from a credible source. To strengthen the impact of your argument, you decide to restate the words of the author into language that will sway the audience into accepting your findings. By doing this, you will be __________ the textual material from your source.

Paraphrasing

Which of the following will help to define the issue to be​ researched, or the purpose of your​ research?

Problem Statement

Which behavior is an unacceptable way of using textual information from secondary sources?

Quoting material selectively or out of context

A​ ______________ suggests what to do about the information.

Recommendation

If a survey produces identical results when repeated, it is __________.

Reliable

Which of the following statements is true about secondary research?

Secondary research can save the researcher a great deal of time

Jerry's Tire Repair Service is considering opening a second shop across town. Jerry has asked Barb to study the opportunity and to prepare a report for him at the end of the month. Barb plans to conduct her research methodically and to use secondary research to its full potential. In what way will secondary research facilitate Barb's efforts?

Secondary research will reduce the amount of time Barb will spend collecting information required to assess the opportunity.

What is sugging?

selling under the guise of research

Which of the following is NOT a primary limitation of conventional search engines?

They block metasearch engines from formatting your search request for use across multiple platforms.

Which of the following measures shows a definite pattern taking place over time?

Trend

Ella is having difficulty locating credible research for her report, which focuses on a historical analysis of a company. In addition, she only has access to free research tools. Which of the following methods would best help Ella expand her range of results?

Using a metasearch engine

Which of the following can help ensure that secondary research is accurate and​ valid?

Verify anything you learn by checking several other sources

The logical interpretation of facts in a report is called​ a(n) __________.

conclusion

The logical interpretation of the facts and other information in a report allows the writer to form​ a(n) ___________.

conclusion

The simultaneous change in two​ variables, for​ instance, units sold increasing as product reliability​ increases, is called​ ________.

correlation

Question Number 4) As CEO Vince Thompson states, "the ability for billions of people worldwide to share and express their opinions" on the Internet makes it even more important to, as the chapter states, ___________.

document sources

Which of the following allows you to credit the person who created the original​ material, shows the audience you have support for your​ message, and allows the audience to explore your topic in more detail if they​ wish?

documenting your sources

Question Number 3) The CEO and President of MELT agrees with the chapter, that ________ is one of the mostimportant aspects of conducting secondary research.

evaluating sources

The most familiar search tools are​ ____________.

general purpose search engines

Which of the following will help you identify the specific information you need to find through​ research?

information gaps

​________ are among the most common types of primary research for business writing.

interviews

Many organizations have​ a(n) __________ that acts as a repository of research results created for other projects.

knowledge management system

The​ _____________ is the sum of all the items in the​ group, divided by the number of items in that group.

mean

Which of the following help overcome the differences among search engines by formatting your search request for multiple search engines at​ once, making it easy to find a broader range of​ results?

metasearch engines

The number that appears more frequently than any other in a set of numbers is the​ ________.

mode

Question Number 5) In addition to other sources, MELT uses subscription-based __________ such as Lexus-Nexus to conduct its research

online databases

Which of the following is an example of a secondary research​ resource?

online periodicals searched for current project

​____________ questions solicit​ opinions, insights, and information.

open-ended

If secondary research​ can't provide the information and insights you​ need, you may need to gather the information yourself with​ ______________ research.

primary

Research that involves the collection of new data through​ surveys, interviews,​ observations, experiments, and other techniques is referred to as​ ___________ research.

primary

After you get a general sense of your subject​ area, create​ a(n) _____________________ that outlines the purpose of the research and guides your investigation.

problem statement

When you reproduce content exactly as you found​ it, citing the source of the​ material, you are​ _____________.

quoting

A survey is considered to be​ ________ if it would produce identical results if repeated under similar conditions.

reliable

LiveBinders is an example of​ a(n) _______________.

research and content manager

Research that has previously been conducted for another purpose is referred to as​ _______________ research.

secondary

Research done previously for another purpose is considered to be​ ________.

secondary research

A research __________ is an unbiased condensation of information uncovered during research.

summary

The two most common primary research methods for business communication are​ __________.

surveys and interviews

Which of the following will indicate a definite pattern that takes place over​ time?

trends

Shelly is conducting research for a competitive analysis report on the current offerings—and anticipated near-future developments—of two main competitors within her organization's industry. However, her research so far is yielding articles that are out-of-date. Given this scenario, what can Shelly do to increase the likelihood of retrieving company-specific information that is current and up-to-date?

use an online monitoring tool