Ch 1 People Psycholgoy

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B.F. Skinner (1904-1990)

American behavioral psychologist who developed the techniques of operant conditioning and devised ways to apply them to the real world (rewards and punishment)

Carl Rogers (1908-1970)

Humanist psychologist who developed client-centered therapy Stressed the importance of acceptance, genuineness, and empathy in fostering human growth

Abraham Maslow (1902-1987)

Humanistic psychologist who proposed the hierarchy of needs

Wilhelm Wundt (1832-1920)

founded modern psychology "father". opened first lab in 1879 leipzig. used the scientific method and instropection

William James (1842-1910)

Fist american psychologist and author of the first Psychology textbook Founder of functionalism

John B. Watson (1878-1958)

Founder of behaviorism rabbit and baby study

Sigmund Freud (1856-1939)

Founder of psychoanalysis school Believed that abnormal behavior originated from unconscious drives, conflicts, and desires. Influence on psychology was: Psychodynamic theory and Significance of childhood experience

E.B. Titchener (1867-1927)

Founder of structuralism Analyzed the intensity, clarity and quality of the parts of consciousness Stressed psychology as a descriptive science

Jean Piaget (1896-1980)

Pioneer in the study of development psychology who introduced a stage theory of cognitive development that Led to a better understanding of children's thought processes

Ivan Pavlov (1849-1936)

Russian physiologist and learning theories Famous for the discovery of classical condition, in which learning occurs through associations. Emphasized the study of observable behaviors


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