CH. 12

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

piggyback

Which of the following is an indirect business marketing channel?

producer to business distributor to business customer

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

decreasing control over the system

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

direct

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

distribution centers

In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity.

horizontal marketing system

________ logistics refers to moving products and materials from the suppliers to the factory.

inbound

Whitelight sells its toothpastes in many convenience stores across the country. This is an example of ________ distribution.

intensive

From the economic system's point of view, the role of ________ is to transform the assortments of products made by producers into the assortments wanted by consumers.

marketing intermediaries

Which of the following is a type of flow that connects all institutions in a marketing channel?

payment flow

When a seller requires its dealers to abstain from handling competitors' products, it is called ________.

exclusive dealing

________ or smart tag technology helps companies locate a product's exact position within its supply chain.

RFID

Which of the following is most likely true of marketing channel decisions?

They often involve long-term commitments to other firms.

Which of the following is an example of an indirect marketing channel?

Wine and Dine, which sells its picnic baskets to select novelty stores across the country

Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________.

an indirect marketing channel

A strategy of exclusive dealing is most likely considered legal if ________.

competition is not substantially lessened

A ________ VMS consists of independent firms at different levels of production and distribution who join together through formal agreements to obtain more economies or sales impact than each could achieve alone.

contractual

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

conventional distribution channel

Which of the following involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region?

exclusive territorial agreement

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

horizontal

The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

horizontal

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

supply chain

A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.

value delivery network

A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.

vertical

Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.

vertical