Ch 13 BA 101

Supply chain management is adds value to the channel of distribution by?

1.

Companies usually offer a product line instead of just one product to?

1.appeal to similar consumer markets 2.meet the competition 3.tailor their offerings more closely to wants

List the four steps of the marketing research process in order.

1.defining the question 2.collecting research data 3.analyzing the research data 4.choosing and implementing the best solution

It is important to properly define the question during the marketing research process to?

1.determine what info is needed 2. Recognize the current situation 3. Identify the question as a problem or oppurtunity

The key factors under the psychological influences of decision making are?

Attitude, perception and motivation

When a brand is linked to other favorable images this is known as?

Brand asssociation

The set of marketing intermediaries such as agents or brokers wholesalers transportation companies and retailer who together move goods from producers to consumers form a patch called?

Channel of distribution

Marketers must continually adapt products to new?

Competition and markets

The key first step of the market research process is?

Defining the question and determining the present situation

Type of non store marketing that uses personal sales at parties to reach people at home or Work is?

Direct selling

Using personal sales at parties to reach people at home or Work is known as?

Direct selling

A wholesaler who would most likely handle a shipment of lumber for a new building would be a?

Drop shipper

In customer relationship management, you do everything you can to satisfy customers, or even to?

Exceed expectation

Sellers fear their brand will become what?

Generic name

The name used to refer to an entire product category is?

Generic name

Supply chain management adds value by?

Increasing efficiency throughout the entire process

Supply chain management is _____ and ______ because so many firms purchase from multiple sources and market internationally

Interfirm and international

New products are getting rapid exposure to global markets through?

Internet

The benefits to the retailer of exclusive distribution include?

Limited competition in a geographic area Exclusive rights to sell the products

An advantage of participation in multilevel marketing for those who do the selling is?

Low cost of entry

Which type of wholesaler is an independently owned firm that takes title to the goods it handles?

Merchant wholesaler

Today consumers able to share, compare, and rate experiences 24/7 in the new marketing era known as?

Mobile/on demand

Which of the following functions are included in supply-chain management?

Movement of raw materials Control of parts, work in progress, and finished goods Management of information throughout the supply chain

Those in supply chain provide goods to consumers including?

Parts supplier Farmers Manufacturers

An ongoing need for all marketers in order for their businesses to survive is?

Product adaptation

Companies rarely sell one product but offer a?

Product line

It is important to properly define the question during the marketing research process to?

Recognize the current situation Identify question as a problem or opportunity What info is needed.

The mobile/on demand marketing era uses?

Search

The type of utility that provides fast, friendly service during and after the sale as well as teaching costumers to use products over time is

Service utility

Types of purchases, previous experience, social and physical surroundings are factors under the?

Situational

Outsourcing of supply chain management is on the rise because?

Specialized firms have developed software to manage the process more effectively Supply chains have become increasingly complex and global

Conducting _______, whether telephone,online,or mail is a popular source of primary data.

Surveys

The want-satisfying ability, or value, that organizations add to goods or services is?

Utlity

What is the type of organization that sells to other businesses, manufacturers, and hospitals who then resell the product or use it in a product or service that is resold?

Wholeseller