Ch. 13 Quiz Consumer Behavior

Which of the following statements is true regarding moods?

Ad and brand attitudes are often influenced in a mood-congruent manner

Which of the following is not a situation in which consumer behavior occurs?

All of these are situations in which consumer behavior occurs- communication situation purchase situation usage situation disposition situation

Rachel is going to the mall to purchase a wedding gift for a coworker. Based on research, which type of product is she likely to buy?

Utilitarian

The situation in which consumers receive information has an impact on their behavior and is referred to as the __________ situation.

communications

Gertrude is very environmentally-conscious, so she only uses paper bags at the grocery store and tries to purchase items in packages that are recyclable. Her behavior concerns which type of situation?

disposition situation

How does music influence consumer behavior?

influences mood

Under conditions of crowding, consumers tend do to all of the following except

make more demands on the sales personnel

Which group needs to understand how situational influences affect consumers' disposition decisions?

marketers, government, and environmental organizations

Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his

momentary condition

A market research study asked consumers to rate themselves with respect to several adjectives, such as happy, cheerful, peaceful, sad, blue, and depressed. What is this research trying to assess?

mood

Melanie lives in a small city that does not have a lot of the interesting retail stores. She and her two best friends take a trip twice a year to places such as Atlanta, Dallas, and Chicago to go shopping. It's so exciting for them to go in some of the stores because they are so unique, and they have only seen them online or in catalogs. Also, several cities now have lifestyle centers or town centers that are reminiscent of downtown in bygone days. All of the factors such as décor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the merchandise that Melanie and her friends make a special trip to experience comprise which situation characteristic?

physical surroundings

Magdalena and her family live in a Honduran neighborhood of Queens, New York. She is looking forward to the extravagant Egyptian-themed party her parents are giving her for her upcoming 15th birthday where she will be carried in on a platform by six of her classmates. This party will celebrate Magdalena's

quinceanera

Which color is arousing?

red and yellow

Atmosphere is referred to as __________ when describing a service business such as a hospital, bank, or restaurant.

servicescape

The other individuals present in the particular situation are referred to as the

social surroundings

Many of you have probably heard of Banana Republic retail stores and perhaps have shopped there. Many of you may not know that the store used to look much different than it does today. It used to be more like an adventure, and the merchandise assortment was more appropriate for a safari. If you've ever seen an Indiana Jones movie, you can get a pretty good idea of what Banana Republic used to look like. The stores would have a jeep in the store, camouflage netting, and music from the 1940s playing. The inside had wooden beams and maps hung on the wall that looked like treasure maps. Much of the merchandise was accompanied by a sign that had a tale of some adventure associated with it. These physical features of the retail environment are referred to as the

store atmosphere

The sum of all the physical features of a retail environment is referred to as the

store atmosphere

Stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her behavior?

task definition

Which of the following is not an individual characteristic influencing consumer behavior?

task definition

John is a salesman and gave one of his customers an expensive watch. Which of the following is the most likely reason John gave this gift?

to elicit a return favor