CH 6
What is an evoked set?
A group of alternative brands that the consumers will consider buying
Gap between the desired state and actual state is called ___________.
Needs
Marketers found out that consumers usually based their decision on ___________ rather than reality.
Perception
___________ is ignoring messages that do NOT relate to you.
Selective Exposure
Which of the following describes culture?
Culture is a set of values, norms, and attitude
Based on Maslow's hierarchy of needs, prestige, and feeling of accomplishment can be defined as ___________ needs.
Esteem
In ___________ a consumer goes through all stages of the decision process.
Extensive decision making
___________ search refers to an internet search on websites such as Yelp. ___________ search refers to knowledge based on personal experience
External; Internal
___________ happens when a consumer is familiar with the product, but not with the brand.
Limited decision making
Which of the following is NOT a social factor influencing consumer decision making?
Motivation
Which of the following is false about social classes?
They have little to no impact on purchasing behavior
Which of the following is NOT a characteristic of an extensive decision-making process?
Very few alternatives are considered