CH 6

What is an evoked set?

A group of alternative brands that the consumers will consider buying

Gap between the desired state and actual state is called ___________.

Needs

Marketers found out that consumers usually based their decision on ___________ rather than reality.

Perception

___________ is ignoring messages that do NOT relate to you.

Selective Exposure

Which of the following describes culture?

Culture is a set of values, norms, and attitude

Based on Maslow's hierarchy of needs, prestige, and feeling of accomplishment can be defined as ___________ needs.

Esteem

In ___________ a consumer goes through all stages of the decision process.

Extensive decision making

___________ search refers to an internet search on websites such as Yelp. ___________ search refers to knowledge based on personal experience

External; Internal

___________ happens when a consumer is familiar with the product, but not with the brand.

Limited decision making

Which of the following is NOT a social factor influencing consumer decision making?

Motivation

Which of the following is false about social classes?

They have little to no impact on purchasing behavior

Which of the following is NOT a characteristic of an extensive decision-making process?

Very few alternatives are considered