CH 9
________ marketing is when companies use social computing tools to obtain feedback from customers. Traditional Conversational Viral Filter
Conversational
________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization. Social networking Recruiting Employee development Onboarding
Onboarding
Social computing increases _________. threat of new entrants threat of substitutes supplier power buyer power
buyer power
Tujia is similar to Airbnb because it _________. connects homeowners with travelers lists surplus inventory on behalf of real estate developers focuses on Chinese travelers cleans and inspects properties
connects homeowners with travelers
Job coaches recommend spending most of your time ________ to get a job. talking to headhunters online educating yourself networking
networking
________ are an example of harnessing collective intelligence. Tags Mashups Web services Wikis
Wikis
________ is an example of a customer ratings and reviews website. Buzzillions Metacritic PayPerPost SponsoredReviews
Buzzillions
________ is NOT an example of collaborative consumption. Peer-to-peer lending Crowdfunding Collaborative production Mass customization
Mass customization
________ is an example of a sponsored reviews website. Epinions PayPerPost ThisNext Metacritic
PayPerPost
________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information. Levi's Mountain Dew Disney PepsiCo
PepsiCo
__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it. UWB RSS Blogging RFID
RSS
________ is writing repurposed for a mobile society in which readers' attention is fleeting. Traditional publishing Self-publishing Serialized fiction Online fiction
Serialized fiction
________ is NOT an example of a social marketplace. Flipsy Fotolia Craigslist Tujia
Tujia
Many GM owners used ________ to share tips and put pressure on GM to provide better customer service. Facebook Twitter Instagram Google
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. crowdsourcing advertising employee use company buy-in
advertising
Banjo makes sense of social networking noise primarily by _________. ignoring useless posts geolocating posts identifying structured data using Facebook algorithms
geolocating posts
Many publishers view ________ advertising as risky because it has the potential to erode the public's trust. native viral conversational filter
native
________ allows companies to post jobs to eight different social networks simultaneously. Monster Wattpad LinkedIn Bullhorn Reach
Bullhorn Reach
Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews. 1/3 1/4 3/4 2/3
2/3
