CH09

3) Which of the following is not one of the seven major segments of the retail industry?

electronics and computers

84) All of the following are terms used to describe on-demand service companies except:

omni-channel commerce.

4) All of the following statements about the MOTO sector are true except:

the MOTO sector is also referred to as the specialty store sector.

13) Which of the following statements is not true about the automobile and automobile parts and accessories online retail category?

Most of the revenue in this category is generated from the sales of automobiles.

60) Which of the following is not an example of a transaction broker?

an accountant

9) Which of the following categories generates the highest percentage of online retail revenue?

apparel and accessories

74) What is the largest sector of the online travel services market in terms of revenue?

airline reservations

49) The term supply-push refers to:

making products prior to orders being received based on estimated demand.

53) Which of the following has the second-highest share of online retail sales?

omni-channel merchants

12) Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?

online supply-push

65) The Internet has resulted in lower search costs; increased price comparison; and lower prices to consumers for which insurance product line?

term life insurance

5) All of the following were factors that precipitated the growth of MOTO except:

the growth of the cellular phone industry.

83) ________ is an on-demand service company focused on lodging.

Airbnb

46) All of the following statements about Amazon are true except:

Amazon failed to show a profit in 2015.

44) Which of the following is a subscription-based retailer using predictive marketing and Big Data?

Birchbox

42) Which of the following is not an example of a virtual merchant?

Dell

63) Which of the following statements about online banking is not true?

More people use a tablet for mobile banking than a mobile phone.

62) Which of the following best explains why the service sector is a natural avenue for e-commerce?

Much of the value in services is based on the collection, storage, and exchange of information.

38) ________ measures the percentage of sales revenue a firm retains after all expenses are deducted from gross revenues.

Net margin

82) Which of the following is not true about on-demand service firms?

On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.

75) Which of the following statements is not true?

Online travel services are one of the few sectors in which extensive disintermediation has occurred.

78) Which of these job recruitment sites is not a job listing aggregator?

SimplyHired

1) Which of the following is not a major trend in online retail for 2016-2017?

The number of online buyers begins to plateau.

76) Expedia owns all of the following except:

TripAdvisor.

7) All of the following have launched trials of Buy buttons except:

Tumblr.

15) Which of the following had the highest online sales revenue in 2015?

Walmart

73) Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?

Yelp

64) In ________ all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized website.

account aggregation

39) Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date?

balance sheet

43) Omni-channel merchants are also referred to as:

bricks-and-clicks companies.

48) All of the following are challenges for catalog merchants except:

building sophisticated order entry and fulfillment systems.

51) Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?

channel conflict

30) The lower the ________ compared to revenue; the higher the gross profit.

cost of sales

31) Gross margin is defined as gross profit:

divided by net sales revenues.

34) What is another name for pro forma earnings?

earnings before income taxes, depreciation, and amortization (EBITDA)

10) All of the following are advantages of online retail except:

faster delivery of goods.

61) All of the following services require extensive personalization except:

financial services.

58) Service industry groups are categorized generally into two groups; those that provide transaction brokering and those that involve:

hands-on services.

50) All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

high cost structures.

11) Which of the following is not one of the central challenges facing the online retail industry?

lack of physical store presence

35) Which of the following would not be considered a current asset?

long-term investments

6) All of the following were parts of the vision during the early days of e-commerce except the belief that:

new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.

36) Current liabilities are debts of the firm that will be due within:

one year.

2) The MOTO sector of the retail industry is most like the ________ sector.

online retail sales

33) Operating margin is defined as:

operating income or loss divided by net sales revenues.

29) All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

power of customers.

68) Craigslist is a player in which of the following online services markets?

real estate services and career services

28) Which of the following is not a key industry strategic factor?

synergies

67) All of the following statements about the online real estate services market are true except:

the Internet and e-commerce have created significant disintermediation in the real estate marketplace.

66) All of the following statements about the online insurance industry are true except:

the Internet has dramatically changed the insurance industry's value chain.

32) Which of the following is not categorized as an operating expense?

the cost of products being sold

52) Which of the following has the highest share of online retail sales?

virtual merchants

37) For a quick check of a firm's short-term financial health examine its:

working capital.

47) All of the following are challenges faced by bricks-and-clicks firms except:

building a brand name.

45) Virtual merchants face potentially large costs for all of the following except:

building and maintaining physical stores.

79) Which of the following is not a major trend in the online recruitment services industry?

disintermediation