Ch.10 Beginning and Ending a speech

Objectives of introduction

-gets the attention and interest of the audience -reveals the topic of your speech -establishes your credibility and goodwill -previews the speech's main points

conclusion

-lets the audience know that you are ending the speech -it reinforces the audience's understanding of the central idea

Reinforce the central idea

-summarize your speech -end with a quotation -make a dramatic statement -refer to the introduction THESE ARE TIPS TO?

Crescendo ending

a conclusion in which the speech builds to a zenith of power and intensity

crescendo ending

a conclusion in which the speech builds to a zenith of power and intensity (big ending)

dissolve ending

a conclusion that generates emotional appeal by fading step by step into a dramatic final statement

Dissolve ending

a conclusion that generates emotional appeal by fading step by step to a dramatic final statement

Rhetorical question

a question that the audience answers mentally rather than out loud

preview statement

a statement in the introduction of a speech that identifies the mains points to be discussed in the body

10-20% of your speech

an introduction should be relatively brief, which percentage is this?

rhetorical question, quotation or a story

get the attention and interest of the audience by using a

credibility

the audience's perception of whether a speaker is qualified to speak on a given topic

Goodwill

the audience's perception of whether the speaker has the best interest of the audience in mind