Ch.10 Beginning and Ending a speech
Objectives of introduction
-gets the attention and interest of the audience -reveals the topic of your speech -establishes your credibility and goodwill -previews the speech's main points
conclusion
-lets the audience know that you are ending the speech -it reinforces the audience's understanding of the central idea
Reinforce the central idea
-summarize your speech -end with a quotation -make a dramatic statement -refer to the introduction THESE ARE TIPS TO?
Crescendo ending
a conclusion in which the speech builds to a zenith of power and intensity
crescendo ending
a conclusion in which the speech builds to a zenith of power and intensity (big ending)
dissolve ending
a conclusion that generates emotional appeal by fading step by step into a dramatic final statement
Dissolve ending
a conclusion that generates emotional appeal by fading step by step to a dramatic final statement
Rhetorical question
a question that the audience answers mentally rather than out loud
preview statement
a statement in the introduction of a speech that identifies the mains points to be discussed in the body
10-20% of your speech
an introduction should be relatively brief, which percentage is this?
rhetorical question, quotation or a story
get the attention and interest of the audience by using a
credibility
the audience's perception of whether a speaker is qualified to speak on a given topic
Goodwill
the audience's perception of whether the speaker has the best interest of the audience in mind